PAMEX first core-group meeting focuses on promotional campaigns around ‘convergence in print’!

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Convergence in print is a holistic approach to adopt evolving print technologies and processes under the umbrella with the objective of expanding capabilities and delivering seamless print reproduction on various substrates.

PAMEX, the preferred Indian destination for the global printing industry, has been adding value throughout each and every edition. The show has continuously been raising the profile of the exhibition and has increased value to both visitors and exhibitors.

In edition 2023, in the pursuit of this objective, PAMEX has formed a core group of the leading industry players and stakeholders from Indian printing and packaging fraternity to help hone the focus of the show. The valuable inputs from this group shall be used for designing and implementing an extensive promotional campaign focusing on a key theme of the exhibition ‘Convergence of Print’ and help crystallise the conference topics.

The first core-group meeting, held virtually on 10 Aug 2022, was chaired by Ravindra Joshi, Chairman- PAMEX.

The discussion was joined by Ranesh Bajaj, Vinsak India; Deepak Chawla, Technova; Tushar Dhote, Dhote Offset; Amit Sheth, Intergraphic Sales & Services; HarveerSahni, Weldon Celloplast; Manish Desai, Mudrika Labels; Hemanth Paruchuri, Pragati Pack; PawandeepSahni, Omet India; Nitin Vani, Print Consultant; Sonal Khurana, S Media Group- Print & Publishing, Anil Arora, Print-Packaging.com (P) Ltd.- the co-organisers of PAMEX Exhibition, Neha Jha and Hitesh Radi from

Team PAMEX.

Starting off with a background of PAMEX, a presentation on how the show has grown over the years and an outline of key plans for edition 2023 was presented before the members. A few of the other significant points discussed at the meeting included:Overviewing the current scenario of Indian Print Industry; Determining the orbit and scope of Convergence in Print; Selecting cities for organising promotional “Road Shows”, comprising of a day long table top exhibition and a half day conference, themed around Convergence in Print; Outlining the plan of Pre-event Conference; and Adding additional elements to event campaigns like case study presentations, relative #hashtags, visitor feedback systems and reaching out to all local associations for their support in connecting with printers from every corner of the country.

“The first core-group meeting has generated valuable ideas and has given us an outline of what the industry is looking forward to. With the theme of Convergence in Print, PAMEX will certainly bring several cutting-edge innovations and technologies on display in edition 2023,” said Ravindra Joshi.

What is Convergence in Print?

‘Convergence in Print’is a holistic approach to adopt evolving print technologies and processes under one umbrella with the objective of expanding capabilities and delivering seamless print reproduction on various substrates for producing similar or diversified product range; aligning with the requirement of end customer in a timely & cost-effective manner by empowering the printers and converters to look beyond their present horizon.

In simple terms, production of diversified printed product range of cartons, labels, shrink sleeves, lami-tubes, in-mould labels, corrugated packaging, flexible packaging, printed electronics, commercial printed products etc, by adopting diversified prepress, print, print enhancement & finishing technologies including offset, digital, flexo, gravure, screen, hybrid, foiling, lamination, die punch technologies etc – all under one aegis.

The main takeaway is that modern print platforms are highly flexible and well suited for a wide range of applications from short runs to long runs prints and provide the technological foundation for the printers seeking migration to different segments due to varied commercial reasons. Ability of print technologies to print on a wide range of substrates is a great enabler of this convergence. The growing print enhancement and embellishment techniques available in these technologies are also lending to the emerging of newer and often high value applications. Coding and marking that works on Inkjet technology converges seamlessly with conventional print technologies to bring in great value addition through brand protection.

‘Convergence in Print’ will be the underlying theme of PAMEX 2023 and will be highlighted in a separate hall. Convergence is a phenomenon that has been happening over the past few years. It has gained tremendous momentum in the recent times and is very pronounced today as we come out of the unprecedented global pandemic while merging the technologies seamlessly. At one end, it is driven by the printers and converters who are looking to diversify into an industry segment beyond their primary focus. On the other, the emerging technologies make it possible for printers and converters to offer newer applications, enhancements and embellishments from their equipment.

These technologies and trends will be witnessed through the exciting display at PAMEX 2023, with convenience to interact with technology leaders.

PAMEX will soon roll out the dates and venues of Road Shows, which will be held in six cities of India, leading to the main exhibition happening from March 27-30,2023.

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