A Bi Monthly Magazine on Printed and Digital Communications

Ajanta Digital World on a new frontier of wedding photo printing with RICOH

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With a special approach to delivering wedding photo albums in ‘standout’ premium graphic quality, Aligarh-based Ajanta Digital World has installed a new RICOH Pro C7200X, which is perfectly engineered to churn on wide varieties of deeply textured stocks. This highly advanced Graphic Arts Edition digital production press has been supplied and installed by Monotech Systems, a leading machine manufacturer and one-stop solution provider for the printing and packaging industry globally.

Pradeep Gupta with RICOH Pro C7200X

Genesis of Ajanta Digital World is dated back to 1980. Recalling the early days of the company, Pradeep Gupta, Proprietor, Ajanta Digital World, shares, “My father Mahesh Chandra Gupta started this business as a mere photo printing shop in Aligarh. Later, he passed on the business to me, and it gradually expanded from one level to another with constant updates in machineries and process we use as per the growing market demands for high-end wedding photos albums.”

Pradeep adds, “In fact, we are now on the new frontier in wedding photo album printing with our latest installation of the RICOH Pro C7200X from Monotech Systems. Over the last few years, we had been into keen observation of the market (wedding photo printing). We found that it has been growing by leaps and bounds with increasing demands for premium quality photos. And the challenge is to precisely position ourselves equipped with the right machine. So, we went for the RICOH.”

“Prior to our installation of the new RICOH Pro C7200X, we managed our overall task of photo printing using a couple of Canon plotters. When we drew a plan to foray into the wedding photo printing arena, we knew the dire need of a digital production press. So, we were into the pursuit of one such digital press. Our search ended in February this year when we embarked upon the RICOH Pro C7200X at Monotech Systems,” mentions Pradeep. He adds that they look forward to marking their strong presence in the wedding photo printing market with the new RICOH press.

Nevertheless, Pradeep says they now feel like fully empowered to deliver the best quality wedding photos following the installation of RICOH Pro C7200X. “Our selection of this high-end digital production press is our testament to a new venture in wedding photo album printing,” he mentions, adding that the advanced features of the press offer tools and creative flexibility with which they can meet new demands of their customers from different market segments, different walks of life, and different parts of Uttar Pradesh.

Driving with speed, flexibility, and efficiency in addition to colour gamut beyond the usual CMYK, RICOH Pro C7200X is capable to run at the speed of 85 ppm, taking up a broad range of stocks up to 360 gsm in banner sheet duplex printing mode. Its ‘fifth toner station’ is designed for printing an increasing range of special colours such as ‘white’ in a single pass as well as other clear and invisible ink options. “The next step is our turn to exploit the prowess and all these advanced features of this press in wedding photo printing,” remarks Pradeep.

Team Monotech Systems with Pradeep Gupta (centre)

With a team of 11 highly experienced printing professionals, Ajanta Digital World serves customers from Aligarh and different parts of Eastern and Western Uttar Pradesh. “Now, we have set ourselves to move on a new front of wedding photo printing with the new RICOH Pro C7200X. This digital press will help us impress our clients that predominantly include photo labs, pro photographers, and photo enthusiasts,” says Pradeep, adding conclusively that they look forward to staying ahead of their competitors with the new RICOH digital press and mutual support from Monotech Systems.

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