A Bi Monthly Magazine on Printed and Digital Communications

Guntur’s Impress Advertising Media gains growth with RICOH PRO C7200X


Guntur-based Impress Advertising Media has upgraded its production setup with the addition of a new RICOH Pro C7200X digital press to its existing machine portfolio which consists of another RICOH Pro 8310 and others. The RICOH production digital presses at the company’s production setup are supplied and installed by Monotech Systems, a leading machine manufacturer & one-stop solution provider for the printing and packaging industry globally.

Movva Hari Babu with RICOH Pro C7200X

Since its establishment in the year 2001, Impress Advertising Media has incarnated into different avatars of printing. In this respect, Movva Hari Babu, Proprietor, Impress Adverting Media, recalls, “We started our printing business two decades ago as a digital large-format or signage printing shop cum a newspaper classified ad agency at Arundelpet in Guntur, Andhra Pradesh.” He adds, “Following the growing market trends and new developments in the sector, we eventually switched to commercial printing.”

When Impress Advertising Media worked for a handful of reputed local and national newspapers, namely, The Hindu, Eenadu, Andhra Jyothi and others, they came to know the fact that demands for commercial printing from their clients get growing. So, a commercial printing division was unveiled with the installation of a line of digital presses, including a Konica Minolta Bizhub Press C1060 and a RICOH Pro 8310, backed by a team of around dozen printing professionals including two graphic designers.

“Though we have been the user of RICOH Pro 8310, which is merely a black & white cut-sheet press, we had the feeling to add yet another advanced and versatile RICOH production digital press in our portfolio for sharp and high-textured colour graphics,” mentions Movva. He continues, “After that, we decided to get one from Monotech Systems whom we know well and trust for their products and cooperative after-sales support. This is how we purchased the production workhorse—RICOH Pro C7200X Graphic Arts Edition.”

Movva further says, “Our purchase of the advanced RICOH Pro C7200X with white ink tonner option has changed the way we used to work earlier. We are now empowered to increase our production speed and colour print quality. Our growth trajectory is now pointed at capturing additional high-end photo album printing for customers from different parts of Andhra Pradesh.” Main applications which at Impress Advertising Media have been enhanced to another level using the RICOH Pro C7200X include coffee table books, photo albums, pamphlets, brochures, etc.

RICOH Pro C7200X is an ideally engineered digital press to create vivid colours in offset quality. It can run at the speed of 85 ppm (pages per minute) and can print on a range of media stock up to 360 gsm. “We have an ambitious motto saying ‘You imagine. We print!’ Now, we can convert this slogan into reality using the RICOH Pro C7200X,” asserts Movva.

If harnessing greater efficiency in high-end graphic printing is the main objective of Impress Advertising Media using the new RICOH digital press from Monotech Systems, Movva says they are now pulling up their sleeves to exploit the capability of the press. “If it was not the combination of advanced features of the digital press and dedicated support from Monotech Systems, we might have never achieved what we garner today in the domain of commercial printing,” he concludes.


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