9th All in Print China to be held in November 2023

Linking the world for enhanced quality and efficiency. On April 12th, the 9th All in Print China 2023 press conference was held with great success, once again extending a warm invitation to the global printing and packaging industry. As the highly anticipated trade fair for the printing industry, All in Print China 2023 will take place from November 1-4, 2023 at the Shanghai New International Expo Center.

At the press conference for All in Print China 2023, Xiaokai Liu, Director of the Printing and Distribution Bureau of the Publicity Department of the Communist Party of China, President of the Printing Technology Association of China, first addressed the audience on behalf of the competent and organizing authorities. He stated that the All in Print China, as one of the key exhibitions included in the “14th Five-Year Plan for the Development of the Printing Industry”, has been playing an increasingly important role in promoting the transformation and upgrading of the printing industry.

During her speech, Yiping Liu, Chairman and General Manager of Beijing Keyin Media & Culture Co., Ltd, elaborated on the latest connotations of the theme for the 9th edition of All in Print China, and provided a detailed overview of the innovative plans, exhibitor recruitment status, and progress in various preparations for the exhibition. As All in Print China celebrates its 20th anniversary in 2023, the preparations for this grand event, the “Oriental Window of World Printing Industry,” are well underway. The exhibition is set to break new ground and deliver a high-quality showcase for the global printing industry at the end of the year.

While, Evian Gu, Division Director of Messe Düsseldorf (Shanghai) Co., Ltd, proceeded to provide a detailed introduction to the powerful international promotion channels for the 9th All in Print China. She emphasized that, with the gradual recovery of overseas demand and full support from the MDS global network of offices and partners, the exhibition is hosting in-person campaign activities, utilising precise digital marketing, and leveraging overseas social media to comprehensively promote the All in Print China 2023. The exhibition will continue to take advantage of its global strengths to attract and invite international visitors.

The collaborations…

As overseas markets gradually return to demand for Chinese manufacturing, local and overseas partners expressed their interest in this press conference through online channels. A number of industry partners, including drupa, VDMA, Offset Printers’ Association, the Hong Kong Printers Association, Graphic Arts Association of Hong Kong, and the Indian media outlet Packaging & Labelling shared their expectations for All in Print China via video, expressing their enthusiasm to deepen collaboration with the trade show and organize larger buyer delegations to visit Shanghai.

With a brand-new image and refreshed theme, All in Print China brings innovative ideas to the forefront

New Technology: All in Print China has always viewed the showcasing and promotion of new technologies as a strategic cornerstone. The ninth edition of the exhibition will also focus on the development of technologies such as intelligent manufacturing, artificial intelligence, virtual reality, and sustainable development, promoting technological innovation and iteration within the industry. It aims to provide a platform for technology providers to showcase their innovative products and solutions.

New Driver: the cultivation of new driving forces for economic and social development through initiatives such as structural reform and next generation IT revolution. The industry often cites “digitalization sparks new driver,” which can be understood as the printing industry welcoming a new round of growth driven by the new generation of information technology.

New Pattern: In the wake of the COVID-19 pandemic, the global situation has undergone changes and the market landscape has shifted accordingly. As industrial chains are migrating overseas, the Belt and Road Initiative marks its tenth anniversary, and the Regional Comprehensive Economic Partnership (RCEP) has taken effect, manufacturers of printing equipment have been presented with new market opportunities as they continue to deepen their presence in China’s globally significant single market.

Upgraded innovative planning for the exhibition with a close focus on the latest industry trends

The 9th All in Print China is continuing its planning of 8 main thematic pavilions: Digital Printing Pavilion, Prepress and Digitalization Pavilion, Comprehensive Printing Pavilion, Post-press Pavilion, Paper Packaging Pavilion, Corrugated Packaging Pavilion, Label and Flexible Packaging Industry Pavilion, and Printing Innovative Material Pavilion. In order to comprehensively demonstrate the theme of new technology, new driver, and new pattern, to showcase the trend of integrated development in the printing industry and ecosystem, and to enhance value of participation for visitors, the trade show will feature 4+N distinctive theme areas. “4” represents the four featured zones that have been identified, while “N” represents several themes that have great potential and are being planned in collaboration with partners.

Printing Innovation Factory, the classic feature area of All in Print China, will take the theme of “Printing with Unlimited Possibilities” this year. From the perspective of printing integration, it will comprehensively showcase combined use cases with popular technologies such as artificial intelligence, ChatGPT, metaverse, virtual reality, innovative functional materials, and more.

Printing Digital Factory Zone: In the Ministry of Industry and Information Technology’s “14th Five-Year Plan” for the development of intelligent manufacturing, it is proposed that for the “14th Five-Year Plan” period and the foreseeable future, intelligent manufacturing should be promoted based on the essence of manufacturing, closely following intelligent characteristics, and driving the manufacturing industry to achieve digital transformation, networked collaboration, and intelligent change. All in Print China continues to track new developments in intelligent manufacturing and leads the industry by creating the “Printing Digital Factory” zone. This zone will sort out digital architectures and focus on showcasing innovative solutions for the digital industry chain, demonstrating the digital blueprint for the printing industry under the digital economic system, and helping companies plan and build digital factories as early as possible.

Sustainable Development Zone: This zone will focus on showcasing comprehensive sustainability solutions from various environmentally friendly enterprises both in and outside the value chain. It will help printing companies incorporate sustainable concepts into their corporate strategies from a holistic perspective, ultimately achieving cost reduction, resource protection, and risk management in every business segment.

Industry and Education Integration Zone: This zone will showcase the achievements and best practices of the printing and packaging industry in deepening industry and education collaboration. It will also provide an exchange platform for school-enterprise cooperation and collaborative education.

Distinctive features and quality services vigorously promoting links with global buyers

Leading services and global promotion have always been the core advantages of All in Print China. In terms of organizing and serving global buyers, the four main organizers and co-organizers will continue to implement their globalization goal, leverage their respective resources, and make joint efforts through multiple and diverse channels. On one hand, All in Print China strengthens communication with its domestic and foreign partners, provides in-depth services, actively responds to the individual needs of buyers, and formulates personalized mechanisms to support buyer organization. On the other hand, advanced trade show channels and methods have been adopted to maximize the attraction of the event, and personalized service products will be provided for buyers with different profiles.

“All in Print Cloud 3.0”, the distinctive cloud platform of All in Print China will be launched for 2023, with enhanced experience, upgraded operations as well as a mini-program version. The goal is to create an industry-leading search platform for equipment selection.

As of the end of March, the number of exhibitors registered for the All in Print China 2023 has exceeded 800, completing 80% of the exhibitor recruitment plan. The total reserved exhibition area has amounted to 120,000 square meters, which has already reached the expected scale. Representative exhibitors from various segments of the printing and packaging industry have confirmed their participation.

From 2003 to 2023, All in Print China has flourished for 20 years. Thanks to the attention and care of industry colleagues, the 9th All in Print China will continue to refine and upgrade its exhibition services, constantly push the boundaries, and build an even more professional and effective platform for technology demonstration, trade matching, and industry exchange for the global printing industry.