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3M Converter College in North region

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3M IATD Team & their esteemed Channel partner J N Arora Co Pvt Ltd, recently collaborated together to execute Converter College in North Region. They had esteemed presence of graphic converters within the region.

Division Country Sales Leader Vinay Rao shared an overview with converter partners about IATD strategic intent, key attractive focus market segment & strategy to win in these segments. While, Country Activation Marketing Leader Amit Kumar, shared views on key roles of 3M & Converter in this partnership. He focused on priority segment where they can win together. He also prioritised differentiating portfolio under Thin bonding tapes, Durable labels & Foam tapes.

The team focused on discussing bonding solutions suitable for low surface energy substrates & high temperature critical applications. 3M’s Converter AE, Ruchi Pandey introduced 3 key sustainable products solutions to Converters -GPT020 DCPET, SP7202 Screen Printable adhesives and Primus DCTT. She also focused on sharing lab capabilities with converter partners.

Besides, AE Team Leader Manoj Shankar shared overview on 3M Sustainability initiative & key megatrend like Climate Change and Shift in demographic & digital world which will be driving 3M forward.

The AE & Sales team executed live demos of new products introduced during the sessions. The Converter College culminated with “Thank You” & appreciation note by 3M channel leader Vijay Soni. Let us win at customer end with converters!!!

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