A Bi Monthly Magazine on Printed and Digital Communications

Konica Minolta marks ‘150 Years of Digital Printing Innovation’ with PrintXpress Roadshow

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Celebrating the ‘150 Years of Innovations in Digital Printing’, Konica Minolta’s colourfully wrapped PrintXpress buses had a triumphant journey touching the base location once again. The company’s unique ‘PrintXpress – Innovations in Print’ road journey, which was flagged off on March 21, 2023 and concluded after five glorious months, showcased Konica Minolta’s commitment to meeting the unmet and potential clientele across the hinterland of India.

Konica Minolta’s PrintXpress – Innovations in Print road journey campaign covered more than 150 cities across India, focusing on Tier-II, III, & IV cities, with a remarkable in-person attendance of over 3,000 customers, covering a notable distance of more than 48,000 km.

The journey of PrintXpress flagged off from Greater Noida (Delhi-NCR) with four buses outfitted with two digital presses—AccurioPrint C4065 and high-chroma engine AccurioPress C73hc—demonstrating live for visitors who would like to experience the machines’ advancements and explore new business opportunities with them. Also, there was a finished print application zone to provide the visitors an experience of MGI samples.

The PrintXpress campaign buses hit separate routes across the country, demonstrating the AccurioPrints’ functionality in digital printing and print-on-demand to Konica Minolta’s current as well as prospective clients. The buses drove down the towns including Gorakhpur, Samastipur-Tezpur, Ranipet-Gingee, Karwar, Kavali, and others.

Unique philosophy

The campaign’s philosophy was grounded in the democratisation of efficient, cost-effective printing solutions. Rural businesses often face barriers to access modern printing practices due to limited resources, logistical challenges, and a lack of awareness. The PrintXpress campaign sought to remove these barriers by providing live demonstrations and tangible experiences of the benefits digital printing could offer. While digital printing and print-on-demand have already been witnessing an economic upswing in more urban settings, the campaign aimed to bridge the gap by introducing these transformative technologies to the heart of rural India.

By demonstrating digital printing capabilities that meet short-run job requirements, Konica Minolta promotes inclusive growth methodologies that allow untapped clientele among small businesses with heavy-duty engines to accommodate and accelerate exponential business outcomes.

Over 3,000 customers across 48,000+ km

During the PrintXpress campaign, over 3,000+ customers, spread across 48,000+ kilometers of the country, experienced the vast potential and applications of digital printing and print-on-demand jobs, realising the economical feasibility with Konica Minolta’s production printers. Konica Minolta’s commitment to reaching out to their customers with heavy-duty engines underscores the company’s dedication to accelerating growth and supporting its customers’ journey. The campaign successfully explored uncharted territories, providing businesses with insights into sustainable workflows in the printing, imaging, and document management domains.

Commenting on the successful PrintXpress campaign, Katsuhisa Asari, MD, Konica Minolta Business Solutions India Pvt Ltd, said, “Quicker turnaround time, cost-effectiveness, web-to-print solutions, variable data printing and the ability to create on-demand prints are just some of the ways that small to medium print businesses can create a differentiated, elevated business opportunities, that enhance business outcomes for clients and employees, while accommodating growth. Konica Minolta is committed to delivering solutions, across geographies and business scales. The aim of this one-of-its-kind activity was to make the dreams of small print businesses come to fruition and bolster their position as upcoming entrepreneurs. Sustainable workflows in the printing, imaging, and document management domains, are constantly made accessible by Konica Minolta’s cutting-edge innovations, especially in undiscovered yet potent business locations. Merging the network of small print businesses with Konica Minolta’s dependable print solutions, the PrintXpress campaign enabled Konica Minolta to engage a fresh clientele, to whom we endeavour to consult, support, and assist throughout their print journey with Konica Minolta.”

Conclusion of the five-month long PrintXpress campaign were graced by the team from Konica Minolta Business Solutions India who wholeheartedly involved in the campaign, namely, Mohit Kaval, Sr. Manager–Marketing; Utpal Raina, DGM – PP DC; Ankit Madan, Sr Product Marketing Manager – PP & IP Marketing; P Parameswaran Iyer, OPS & Solution Manager, Sales & Marketing Division, Konica Minolta Business Solutions India Pvt Ltd, along with Manish Gupta, National Marketing Manager – PP & IP, Konica Minolta Business Solutions India Pvt Ltd.

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