Gita Press incarnates books into colourful avatar using KOMORI
Gita Press at Gorakhpur in Uttar Pradesh, world’s largest publisher of Hindu religious texts, is one of its kind KOMORI clients. This celebrated printer and publisher of religious books has been running three KOMORI machines, the latest one being a Lithrone GL437 installed this year, to bring out all its publications into four colours on art paper.
Established in the year 1923, Gita Press, a unit of Gobind BhawanKaryalaya, has its main objective of promoting and spreading the principles of Sanatana Dharma among general public by publishing Gita, Ramayana, Puranas as well as discourses of eminent saints and other character-building books & magazines which are available at highly-subsidised prices.More than 1,850 different books of Gita Press in 15 languages are now available to readers.
“Today, we can say with a pride that Gita Press has completed its journey of 101 years. Marking the centenary milestone, we celebrated Gita Press’ establishment last year in which Hon Prime Minister Shri Narendra Modi and Former President His Excellency Shri Ram Nath Kovind were present,” informs Ashutosh Upadhyay, Production Manager of Gita Press.
He adds, “In its 100-year journey, Gita Press has so far published more than 90 crore books in different titles. Currently, we produce around 80,000 books on daily basis. We always strive for the fulfilment of our readers in accordance to their subject, interest and provision with our books.” Books of Gita Press started gaining new attraction since they got printed on KOMORI press from 2018.
On choosing KOMORI, Ashutosh says, “Before investing in the sheet-fed offset press, we did an extensive market survey to monitor which machine would be suitable for printing our books in four colours. After the search we came to the final decision of buying only KOMORI machine and installed our first machine, a Lithrone of 20x30inch, in 2018 and started printing all our distinct jobs like covers & jackets of significant books.”
He continues, “The first KOMORI machine boosted our productivity and print quality to another level. It runs at the speed of 13,000iph, which is double the speed of our erstwhile press, and print quality improved to 60%. That’s why we afterward took the decision of buying second KOMORI, a bigger size Lithrone GL437 of 25x37inch. Our purpose of the second machine was to start full-colour printing of all our publications. As a result, our overall printing activities progressed and this year we have purchased our third KOMORI machine, yet another Lithrone GL437.”
Three KOMORI machines have improved the printing and production of books at Gita Press in terms of quality and quantityin all aspects. “It really has refined our jobs to a larger extent by printing our publications like Ramcharitmanas, Shiv Mahapuran, Sunderkand, Durga Saptashati… in four colours on art paper. Subsequently, it attracts new generation and young readers. Publishing 1,850 books in 15 languages, making them available to readers of all age groups in diverse geographies wouldn’t have possible without the technical advancements in our production facility,” concludes Ashutosh.