MR Sheetfed India teams up with Smag Graphique to transform label finishing solution
Together, MR Sheetfed India and Smag Graphique aim to empower manufacturers with the tools and support they need to thrive in a competitive landscape.
MR Sheetfed India has partnered with Smag Graphique, a leader in manufacturing innovative machines and engineering solutions for the label industry and flexible packaging. This collaboration is set to transform the Indian label finishing landscape, delivering significant benefits to local manufacturers.
Founded in 1980 and based in Savigny Sur Orge, France, Smag Graphique has consistently focused on inspiring the future of product identification. Their mission is embedded in their DNA: to create added value, modularity, and robustness through their product offerings. This commitment has led to the development of three distinct product lines, each designed to meet the diverse needs of the market.
MR Sheetfed India’s Managing Director, Deepak Walia, stated, “Partnering with Smag Graphique represents a significant milestone for the Indian label finishing industry. Together, we aim to empower manufacturers with the tools and support they need to thrive in a competitive landscape.”
Key product lines include:
1 . The ICON Line: The ICON platform integrates independent and modular units, allowing for infinite combinations of high value-added processes. It is ideal for printing and converting self-adhesive labels across various sectors, including wine and spirits, cosmetics, pharmaceuticals, and connected labels for product tracking and authentication.
2. The EASY Line: Maintaining quality and innovation while providing attractive pricing, the EASY platform leverages economies of scale and shorter delivery times. This line aims to make high-quality solutions more accessible without compromising on Smag’s core values, made possible by their recent integration into the Rhyguan Group.
3. The CLASSIC Line: A benchmark for label finishing solutions, the CLASSIC line, including the renowned Galaxie Classic, has evolved technologically over the years. With over 800 units sold globally, this line remains a standard in the perfume industry and continues to drive Smag’s legacy of excellence.
Key benefits of the collaboration:
- Access to advanced technology: Indian manufacturers will benefit from Smag Graphique’s cutting-edge finishing solutions, enhancing production capabilities across various applications.
- Local support and services: MR Sheetfed will offer comprehensive sales and after-sales support, minimizing downtime and maximizing productivity for Indian customers.
- Customized solutions: The partnership will deliver tailored solutions to meet the specific needs of the Indian market, improving efficiency and reducing costs.
- Quality assurance: Leveraging Smag’s high standards ensures Indian manufacturers can enhance the quality of their finished labels, improving competitiveness in domestic and international markets.
- Sustainability focus: Both companies are committed to sustainable practices, introducing eco-friendly solutions that comply with global standards.
- Broad expertise: Smag’s extensive capabilities, including RFID/NFC insertion, converting, and post-digital printing finishing solutions, Embossing, Die Cutting, slitting, inspection etc will enable Indian manufacturers to explore innovative applications.
As the label finishing industry evolves, this partnership is set to establish new benchmarks in quality, efficiency, and innovation. MR Sheetfed India and Smag Graphique are dedicated to driving growth in the sector, ensuring Indian manufacturers are well-equipped to meet future demands.