‘50% of HP Indigo B2 Digital Presses have been installed in Tier-II, III & IV cities in India’
Says A. Appadurai, Country Manager, Indigo & Inkjet Business Solutions, HP India. He adds,” At the ongoing PRINTPACK INDIA 2025, we are celebrating the milestone of the 25th installation of our Indigo B2 Digital Press. Of these, 50% of the digital presses have been installed in Tier-II, III and Tier-IV cities like Saharanpur, Jhansi, Roorkee, etc, across the country. These machines are increasingly being used for photo and general commercial printing,”
Appadurai continues, “This demonstrates our commitment to empowering customers nationwide and underscores our leadership in the B2 segment. HP India is virtually demonstrating the HP Indigo 100K Digital Pres, which is the world’s most productive B2 digital solution, capable of printing 6,000 sheets per hour with true non-stop digital capabilities. Designed for medium to high-volume short runs, it helps reduce turnaround times, increase automation, and lower plate, labour, and handling costs. “With this press, we are trying to redefine the economics of offset printing. With the capability to print at 6000 sheets per hour in 4-colour is totally outstanding,” according to A Appadurai.
HP is also showcasing HP Indigo 15K Digital Press, which sets a new standard in print quality, delivering high-definition, offset-matching results across a wide range of applications. “It has the capability to print in 7 colours, including silver or fluorescent colours. Besides, we also have a virtual demo of HP 7K press, which is an A3 size press, with over 50 installations,” mentions A. Appadurai.
At TechNova’s Stall, HP India is virtually demonstrating the HP Indigo 6K Digital Press. With this, the company is reinforcing its ‘HP Indigo First, Flexo Second’ mantra, emphasizing on-demand high-quality digital printing with broad versatility for any job, regardless of the length of substrates.
As a matter of fact, A Appadurai emphasises, “HP is not just about presses, we focus on the entire ecosystem. When the world is talking about AI, we are focusing on IA, which refers to Intelligent Automation, focusing on how automation can bring a difference to printing solution. Then we also focus on PPC, which is Predictive Press Care. We also focus on market creation for our customers, providing them with match-making sessions with the end customers. Besides, another thing which HP is very proactive is sustainability.” Another interesting fact which A Appadurai mentions is that 60% of I ndian population is under 25 years, which is going to redefine what’s going to be printed and digital printing is absolutely the way forward.
(HP Commercial in collaboration with Redington at is at Stall K-36 and HP Labels & Packaging in collaboration with TechNova Imaging Systems is at Stall K-20 in Hall 16 at PRINTPACK INDIA 2025)