WPO (World Packaging Organisation) has announced the winners of the WorldStar 2025 Awards.This year marked an exceptional milestone, with 550 entries from 40 countries, culminating in a record of 260 winners.
This year has been truly remarkable, not only for the record-breaking participation but also for the outstanding quality of entries. The competition was fierce, reflecting the global advancements in packaging and their commitment to sustainability.
WPO (World Packaging Organisation) has announced the winners of the WorldStar 2025 Awards, the global packaging competition that sets the standard for excellence in innovation and sustainability. The top five countries with the highest number of winners at the WorldStar 2025 Awards included Japan – 23 winners, Austria and Germany – tied with 22 winners each, India – 19 winners, Australia & New Zealand – 18 winners and Turkey – 17 winners.
This year marked an exceptional milestone, with 550 entries from 40 countries, culminating in a record of 260 winners.“The incredible number of entries and winners in this 2025 edition reflects the credibility of this global award, the high level of the competition, and the exceptional quality of the packaging solutions submitted from around the world. The participating packaging also showcases the profound evolution of the global packaging industry, driven by innovation, creativity, technology, marketing, digital transformation, and sustainability. It is evident that our industry has embraced current challenges and is prepared to grow continuously and sustainably, meeting the expectations of the modern, connected consumers”, states WPO President, Luciana Pellegrino.
The WorldStar Coordinator and WPO Vice President Marketing, SohaAtallah, adds, “This year has been truly remarkable, not only for the record-breaking participation but also for the outstanding quality of entries. The competition was fierce, reflecting the global advancements in packaging and their commitment to sustainability. I also want to emphasize that WorldStar represents the best of the best, as only winners of recognized national or regional competitions are eligible. This adds a layer of rigor to the selection process, making the achievement even more meaningful. We extend our heartfelt gratitude to our esteemed judges for their dedication and expertise in evaluating these exceptional entries.”
The prestigious WorldStar Awards Ceremony will take place on May 30, 2025, during IPACK-IMA, in Milan (May 27–30,2025). During the Award Ceremony, WPO will also announce the winners of the Special Categories, including the President’s Award, Sustainability Award, Marketing Award, and the Packaging that Saves Food Award.
The Indian list of winners include:
Catch Saffron 0.5g & 1.0g
Company : Dharampal Satyapal Limited
Category : Packaging Materials and Components
The DS Group’s new saffron packaging under the Catch brand is thoughtfully designed to enhance both usability and aesthetics. Unlike traditional two-piece packs (top and bottom), this packaging is a single unit, streamlining the user experience by eliminating the need to separate and reassemble components.The top part of the pack uses PMMA to provide clear visibility of the saffron, showcasing the product attractively while the bottom part utilizes PP, chosen for its durability and suitability for creating the tear band and hinge.The tear band is made of PP to ensure tamper-evidence. This choice avoids the sharp edges that could result from using PMMA, which could be uncomfortable or unsafe for users. The pack’s shape is unique, resembling a milestone, which not only adds to its visual appeal but also sets it apart from other products in the market.
This innovative packaging solution demonstrates DS Group’s commitment to combining functionality, safety, and style in their new saffron product.
Unilever International Hospitality Pack
Company : Unilever
Category : Health and Personal Care
Unilever’s Pack is a Winner under Hospitality (Hotel) industry for Personal care products.
Unilever International developed and introduced refillable 500ml and 240ml toiletry packs for Hotel chains, replacing the traditional single-use mini packs, with custom holders for bottle.Additionally, they also designed larger bulk containers which can be used as a refill for these Packs, resulting in sustainable model.
Unilever International’s innovative packaging solution has not only minimized plastic waste by 75% by using bulk container refills but also eliminated miniature packs saving total plastic waste of 10,000 tons enhancing the functionality and aesthetics of hotel toiletries, setting a new industry standard for sustainability. This initiative demonstrates a significant step towards a greener future in the hospitality industry.
Curated Carton Design For Hair Loss Treatment
Company : Acumen Packaging Pvt. Ltd.
Category : Medical and Pharmaceutical
This innovative hair loss treatment system, commercialized in 2023, offers a comprehensive, personalized approach to addressing hair loss through a carefully designed packaging and product delivery system.
A triangular self-locking carton is incorporated in the mailer box for the rotational vitamin therapy which requires no adhesives there by reducing the process at the carton makers end without affecting the strength of the carton.
Since the Vitamin Tablets are hygroscopic in nature, they are packed in the effervescent containers with spiral lid integrated with oxygen absorbers which is a clever innovation that ensures the tablets remain potent and effective. Such three effervescent containers are packed in a triangular self- locking carton.
The box is customized to perfectly fit for the products inside, reducing the need for additional packaging materials and delivering safely to the customers which a traditional or standard packaging may lacks as the size and fitment of the box may allow movement of the product and damage them during the delivery process.
The box has a sleek, contemporary look that combines black tone resembling the Elegance and Mystery of unboxing the packaging and dark green tone resembling Eco-friendly nature of the packaging material with geometric designs customized for the fitment of individual products. This improves the product’s user experience in addition to making it more aesthetically pleasing. By using cardboard packaging boxes, shows the customers that we are committed to reducing environmental impact without having to advertise it which a standard packaging may not be able to express.
Jim Jam Glow & Dark
Company : Britannia Industries Limited
Category : Packaging Materials and Components
Special ink and coating for better merchandising as glow and dark is a concept thought in a point of view for consumer connect & kids centric. The “Glow and Dark” laminate for jim jam biscuit enhances both aesthetic appeal and functionality by incorporating luminescent and contrasting elements, ease of use, and effective visual impact.
Britannia Premium Festival Bag For Creme Wafers
Company : Britannia Industries Limited
Category : Gift Packaging
We all know most of families are away from each other due to work place or marriage life of sisters so consumer can gift this “Britannia Premium Festival Bag For Creme Wafers” to brothers or loved ones which includes “rakhi or teddy” as a gift.The premium flavoured wafers has a QR code on the packaging for “Google pay” so that you can gift this gift hamper online and your loved ones can send you money online as return gift.
In this concept they have made a Bag-in-Box with two compartment which has separation with a layer pad in between for gift that’s keep “Rakhi” at the bottom and treat wafers at the top of the box.
IML Printed Pails with Separator & Handle for the Construction Industry
Company : Jolly Containers
Category : Packaging Materials and Components
In-Mould Labelling (IML) technology has revolutionized the packaging industry by providing enhanced durability, superior aesthetics, and environmental benefits. IML pails are known for their strength and durability. The labels do not peel off, ensuring the pail maintains its professional appearance and branding even after extensive use. The in-mould labelling process allows for high-quality, vibrant graphics that can include detailed images, logos, and other branding elements. This enhances the brand’s visibility on construction sites and provides a professional look. The inclusion of a separator within the pail is highly beneficial for organizing different types of materials or tools. This feature helps in maintaining a tidy workspace and allows for quick access to the required items without the need to sift through a cluttered pail.The handle on these IML pails is designed for comfort, reducing strain on the user and facilitating easier handling of materials.
Skinn Celeste Beyond
Company : Titan Company
Category : Packaging Materials and Components
The Celeste Beyond bottle structure celebrates the strength yet delicate nuances of the feminine energy. With broad shoulders yet curved sides, it is the perfect embodiment of yin & yang- the Asian philosophy of contrasting yet interconnected. The cap design draws inspiration from modern marble structure and finish, yet to keep the delicacy of feminine character it has been embellished with soft matt finish and the carton design is inspired from “ripples of life” and has been given soft velvet finish along with sand texture finish to celebrate the vagaries of life.
Lastly the outer Carton, which is visible to customers as a pack, has been designed with patterns keeping the delicacy and uniqueness of feminine character. It has been given a soft finish through velvet lamination and sand finish textures through screen on top of it, giving consumer a unique touch and feel experience of textured yet gentle like every single feminine energy. The branding is embellished in rose gold foil, the fourth substrate which is paper board, to match color throwing another challenge to packaging experts.
Cheerio Plus Anti-cavity Toothpaste for Kids
Company : Dr Reddy’s Laboratories Limited
Category : Health and Personal Care
“Cheerio Plus Anti-cavity Toothpaste for Kids” combines dental care with playful engagement, featuring a unique packaging solution that not only attracts children but also enhances their brushing experience.
The central character, “Crocodent” is inspired by the strength of crocodile teeth, reflecting our commitment to encouraging strong dental hygiene habits in a fun and engaging way. To highlight the toy and make it more appealing, we incorporated a display carton that features a clear window and inner partition to hold the toy. This allows the toy to be visible and invites children to interact with it even before opening the package.
They utilized a velvet varnish(soft touch) and 3D embossing on the packaging to create a tactile and visually appealing surface. This finish adds a touch of luxury and makes the packaging more attractive to children, enhancing their overall experience with the product.
The crocodile toy is ingeniously designed for both to fit over the toothpaste tube cap and to stand on the table. This unique feature not only provides a fun element but also ensures that the toy remains a part of the daily brushing routine, after brushing can be played with as a toy for its unique feature, making the process more enjoyable for children.
Innovative Tube in Tube for Shampoo Hair Colour
Company : Hygienic Research Institute Pvt.Ltd.
Category : Health and Personal Care
This is an innovative user-friendly packaging design in TUBE IN TUBE Format, which is not only solving the issue of product darkening due to oxidation but also it is cost effective. Shampoo hair color contains colorant, and developer placed in 2 different compartments in a dual chamber pack, which needs to mix in 1:1 ratio to form effective hair color. In bottle pump packs due to the issue of product darkening a few pumps need to be discarded leading to product wastage whereas in tube in tube format for shampoo hair color contains colorant in inner tube & developer in outer tube which avoid mix up inside pack. As a result, the product does not get darkened, freshness is intact & it is not wasted.
Kellogg Bag in Box to Recyclable Pillow Pack Transition
Company : Kellogg India Pvt Ltd
Category : Food
Kellogg India, a leading brand in breakfast cereals, has launched an innovative groundbreaking packaging solution for 2023-2024, transitioning from Bag-in-Box to a Pillow Pack utilizing VFFS technology. This new packaging offers significant benefits in terms of environmental sustainability and consumer convenience. It reduces resource usage with a single packaging system and has a compact design for easier storage and transportation. With an enhanced laminate barrier, the product boasts a shelf life of nine months, even under General/Traditional Trade conditions. Additionally, the new packaging reduces inventory and storage space by over 30% across the supply chain. The Pillow Pack is over 80% lighter than the Bag-in-Box, cutting material costs by 40% and reducing packaging waste to 1.5%, compared to 6-7% for traditional packs. This innovation represents a significant transformation in the category.
This format increased load-ability & reduced overall carbon footprint. The Pillow pack also possesses the ability to print attractive graphics due to its design, thereby enabling marketing to effectively communicate product credentials as well Promo on the packaging.s.
Agriwaste – Paper NCD Pack
Company : Britannia R&D Centre
Category : Packaging Materials and Components
Tree free packaging, made with 100% agri waste (combination of wheat, millet and cotton). The product is made with wheat flour & packaging are designed using wheat straw
The design meet the needs of the product it will protect. This includes ensuring that the packaging is strong enough to handle shipping and handling while also maintaining the integrity of the product inside. The shape and size of the packaging are optimize material usage to reduce waste. While agriwaste materials are often more rustic in appearance, the design have made for better visually appealing. This can include embossed logos, natural colors, and textures that reflect the sustainable nature of the product.
The packaging is compostable, recyclable, or biodegradable. The packaging are returned to the earth without leaving harmful residues.
Ullas Organico
Company : ITC Limited – SBU – Packaging And Printing, Patil Parimala Works Pvt Ltd
Category : Health and Personal Care
This sustainable packaging for incense stick is special due to high quality printing and foiling on uncoated unbleached substrate. Ullas Organico as its name implies, this package has been given all justice for making the carton completely organic and sustainable. A natural touch & feel is given to the pack by the use of pure virgin brown kraft board as the base substrate. The highlighting feature of this carton development is the reproduction of high-quality graphic print and foil stamping over the unbleached and uncoated kraft surface.
The cutting-edge technology offset print machines has enabled high intensity solid opaque colors and high-resolution vignettes print reproduction over unbleached & uncoated substrate. A precise registered hot foil stamping over unbleached and uncoated substrates have been successfully established using the latest high technology hot foil stamping machines. A silky-smooth layer of neutral varnish coating applied through inline anilox roller, makes the pack genial.
A shaped window cutout profile over the carton, enables the product visibility at packed state and also adds to the carton appeal. The cutting-edge post press cutting, creasing, folding and gluing operations had led to the reproduction of an extremely sturdy carton with perfect quality finish. Thus, the high-end advanced printing and value addition technology has resulted in the evolution of this eco-friendly package.
Oaken Glow Bold And Smoky Premium Liquor Carton
Company : Itc Limited – Sbu – Packaging And Printing, Pernod Ricard India
Category : Alcoholic Beverages
The Smoky hot Oaken Glow Limited Pack is designed to convey the bold flavors through a bold packaging that reflects the unique smoky flavors, thus rewriting the rule book of making the product and packaging. This creatively crafted liquor pack celebrates the fiery origins which lends Oaken Glow its unique smoky taste crafted by fire, giving the consumer a truly world-class premium experience.
The inner surface of the package is depicted bold through a rich solid black shade printed through gravure printing technology. The offset printed value-added virgin board is laminated with the gravure printed recycled reel for reinforcing the package strength and enhancing the pack dimensional stability & sturdiness. The auto lock bottom enables ease of product filling and the top tuckin bottle with neck holder flaps profiles, prevents the bottle from rattling & transit damages. Altogether the Oaken Glow Bold & Smoky Premium Carton has been sculpted both structurally and graphically in such a manner that it elevates the package into an extremely elite and premium smoky flamed world.
Mangaldeep Temple Carton – Sanctum & Divinity
Company : ITC Limited
Category : Health and Personal Care
Mangaldeep, an iconic brand manufacturing incense sticks has creatively used innovative packaging to premiumize the divine product offering. The sleeve and drawer packaging profile is unique for the incense stick, increasing the unboxing experience in this segment.
This carton comprised of an outer sleeve and inner drawer, makes the pack re-usable, thus activating consumer engagement with the package for a longer time. The drawer that holds multiple product pouches is structurally designed and manufactured from 250 GSM virgin folding box board, with a double-sided wall for reinforcing the pack strength and dimensional stability. The friction lock profile enables easy formation at filling end. The outer sleeve is also reproduced from a highly sturdy virgin folding box board, thus enhancing the entire package compression strength.
The outer sleeve is printed with highly attractive premium shades through sheetfed offset printing technology. The product branding is enhanced by precise bright golden shade foil stamping along with raised embossing effect. The drawer on the other hand is printed through offset technology and given a complete premium aqueous gloss varnish finish. The advanced cutting, creasing, folding and gluing technologies has resulted in the evolution of an extremely premium quality package for incense sticks.
GM FR Cables Microfluted Box
Company : ITC Limited – SBU – Packaging And Printing, Gm Modular Pvt Ltd
Category : Other
This packaging for cables has been revolutionized with power packed security features posing challenges to the counterfeiters. Inline to the brand theme “the most reliable cable”, the packaging has been designed with
- fluorescent inks for distinct visibility during day light
- nano engraved foil stamping for conveying security hallmark
- light reflective non-clonable watermark patterns for anti-counterfeit
- tamper evident seal flaps with customization of brand name
- easy dispensing of cable through perforated slot for convenience
- intricate embossing elements
- window cutout for display of the product before purchase