Soar Communications Group Ltd (SCG), a leading print service provider based in Auckland, New Zealand, has implemented HP SiteFlow with the objective to revolutionize its digital printing operations. Adopting HP SiteFlow in October 2024, marked a pivotal milestone in SCG’s ongoing efforts to innovate and stay ahead in the digital printing landscape. This strategic investment enables the company to automate digital workflows, eliminate prepress bottlenecks and reduce manual touchpoints in job processing.
With over 150 jobs processed daily, HP SiteFlow allows SCG to batch process jobs effortlessly, automating everything from file uploads to press preparation. This shift ensures faster turnaround times, reduced staffing costs, and minimized wastage, aligning with SCG’s sustainability goals. The automation provided by HP SiteFlow allows SCG to consider additional print-on-demand solutions and third-party online print jobs, opening doors to new business opportunities and revenue streams. These software enhancements not only streamline operations but also empower SCG to meet the growing demands of online platforms like Canva with unmatched speed and efficiency.
“Automation has been a game-changer for our business,” said Fred Soar, Managing Director of SCG. “HP SiteFlow removes the repetitive and time-consuming tasks from prepress, empowering our team to focus on more value-driven activities. Having no prepress time means each job can go straight to print.”
In December 2024 alone, 38% of SCG’s digital orders were automated through SiteFlow, underscoring its ability to deliver at scale during peak periods. The integration of HP’s PrintOS further enhances SCG’s capabilities, simplifying workflows and ensuring accurate, efficient job processing.
While, Joan Perez Pericot, VP and Global Head of HP Industrial Print Software & Solutions, commented, “SCG’s adoption of HP SiteFlow showcases the transformative potential of automation software in the print industry. By leveraging our technology, SCG is achieving greater efficiency, sustainability, and market competitiveness, setting a benchmark for digital print service providers in the region.”