A 1% increase in recycling rates can reduce approximately 2,000 tons of plastic waste annually in multi-billion bottling applications… Nearly all global consumer package goods (CPG) brands have a goal of 100% recyclable packaging by 2030…Recycled rigid plastics are over 70% less emissions-intensive than their virgin plastic counterparts…. These are just a few of the metrics cited in a new white paper titled “Pressure-sensitive labels and their role in making packaging circular,” commissioned by Avery Dennison, a global materials science and digital identification solutions company. The white paper further reports that most CPG growth comes from green brands and shows how pressure-sensitive labels can be part of the solution. It explores the state of packaging sustainability among brand owners, including how future technology innovations can deliver tangible benefits.
Other key findings include thatbrands are relentlessly pursuing circularity. Nearly all global CPG brands have a goal of 100% recyclable, reusable and compostable packaging by 2030.
Sustainable products represented about 31% of CPG’s growth between 2013 and 2023, despite only accounting for approximately 18.5% of CPG’s sustainable market share.Consumers perceive packaging as one of a brand’s most controllable and visible sustainability elements. In fact, approximately 31% of consumers believe that “brands investing in sustainable packaging” is one of the top three ways to address environmental issues.