The Shanghai World of Packaging (swop)– an event organised by the interpack alliance – is all set to be held in the Shanghai New International Expo Centre between November 25-27, 2025. In excess of 950 exhibitors and more than 40,000 visiting professionals from over 100 countries are anticipated – providing ideal conditions for entering into direct dialogue with decision-makers from key industries such as food, pharma, cosmetics and consumer goods, and for securing a position in the dynamic economic region in and around China.
The trade fair not only provides the bigger picture concerning the industry’s entire supply chain, but also brings together current trends, technological developments and market segments under one roof. In addition, as a member of the interpack alliance, swop benefits from the global network’s international coverage and excellent industry representation – which is a clear competitive advantage for all participants with an eye to the Asian market.
“Person-to-person contact is of vital importance for business relationships in China. If you’re not doing business locally, you can’t do business here at all. We are happy to report that swop is developing into a ‘must-attend’ event in the Chinese processing & packaging market more and more each year,” emphasises Thomas Dohse, Director of interpack. Feedback from the previous year also demonstrates that the concept is working: 98 percent of exhibitors and 95 percent of visitors declared their all-round satisfaction with their trade fair participation in 2024.