Labelexpo Global Series, the world’s leading platform for the label and package printing industry for over 45 years, will rebrand to Loupe starting at the Americas shows in 2026. Under a new name, Loupe will still maintain its key focus on the label market but reflects a wider embrace of flexible packaging and folding carton.
“Over the decades, Labelexpo has transformed from a narrow web, pressure-sensitive-focused show to take in new label formats, then flexible packaging and now folding cartons, all driven by the entrepreneurship, agility and service mentality of label converters,” says Andy Thomas-Emans, strategic director of Labelexpo Global Series. “Just as today’s label converters are diversifying and bringing multiple technologies together under one roof, Loupe mirrors that same spirit, uniting the full spectrum of package printing in one place to inspire innovation, efficiency, and growth for the entire industry.”
The remaining two events for 2025: Labelexpo Europe and Labelexpo Asia, will remain under the current name. Labelexpo Americas will be Loupe Americas when it returns to the Donald E Stephens Center in Rosemont from 15-17 September 2026. All events in the portfolio will become Loupe events from then on. Labels & Labeling magazine is owned by the same parent company as Labelexpo, and will not be rebranding alongside the events.
Embedded into the brand, the LOUPE acronym stands for ‘Labels & OUter Packaging Embellishment,’ reflecting the expanded scope of the show while maintaining the core focus on labels.
“From 2026, our event portfolio will gradually emerge as Loupe, while our editorial arm, Labels & Labeling, remains unchanged,” says Jade Grace, managing director of Labelexpo Global Series. “While labels continue to be our focus, this evolution recognizes the broader impact and influence of label technologies across the entire value chain. Loupe will continue to drive the transformation of the labels and outer packaging embellishment industry across all packaging formats. Today, we celebrate a new era with our industry.”