Packaging innovations with the HP Indigo WS4500 digital press

Mumbai–based packaging agency Alia Creative Consultants has installed an HP Indigo WS4500 Digital Press at its Vikhroli unit in Mumbai. The new press will enable Alia to showcase state-of-the-art innovations in packaging to customers and brands in a unique manner.

Alia, which currently caters mostly to brands in the personal care segment, plans to expand into the food and beverage market in the near future. With the investment in the HP Indigo WS4500 Digital Press, its customers will soon be able to see, touch and feel true and realistic packaging representations and choose what works best for them before embarking on large-scale production. Alia’s entire office has been redesigned to resemble a supermarket to showcase the high-value applications printed on the HP digital press.

“We are excited with the prospect of pushing our creative boundaries and to have the ability to cost effectively produce prototypes with press-like quality for our customers with the HP Indigo WS4500 Digital Press,” said Sethunath Padmanabhan, director, Alia Creative Consultants. “Providing our customers with instant proofs identical to the final job is what will set us apart from the rest. Our client portfolio spans the globe and this will help further our ability to showcase our creativity and leadership in the packaging space.”

The HP Indigo WS4500 Digital Press is a high-productivity, cost-effective digital solution designed for high-volume, 24×7 operation. Alia’s production and client servicing teams will now be able to work around the clock and provide clients with quick turnaround.

“The quick turnaround time with the HP Indigo WS4500 Digital Press means that jobs that earlier took us a couple of days are now being turned around within 12 hours. This added value will strengthen our ability to provide unrivalled customer service,” Sethunath added.

The HP Indigo WS4500 Digital Press delivers superb print quality at a high print speed over a wide range of substrates, bringing state-of-the-art capabilities to a variety of packaging applications. The HP Digital Press uses the unique HP ElectroInk liquid ink technology—the only colour process in digital printing that equals the quality and colour range of offset.

“Alia Creative Consultants have stayed ahead of the curve with world class innovations in the packaging space and HP Indigo offers the ideal technology to showcase their work,” said A. Appadurai, country manager, Graphics Solutions Business—Indigo and Inkjet Digital Press Solutions, HP India. “The HP Indigo WS4500 Digital Press accepts an ever-expanding array of substrates such as plain and embossed papers, synthetic materials, as well as specialized substrates, and will help Alia raise the bar in packaging innovation.”