Boettcher introduces Vita range of products in India

The world is growing smaller and smaller. The globalisation of culture and consumer awareness, the worldwide presence of the internet and the rapid evolution of global logistics systems – all of these factors are turning local markets into international ones. And the face of a product is becoming increasingly important in this environment.

Brand owners, distributors and especially customers are posing increasingly demanding aesthetic requirements. The pressure to set products apart from their competitors through attractive, high-quality packaging is relentless. Cost pressure is equally persistent. Manufacturers strive to optimise costs through local or regional production, while maintaining brand integrity and global quality standards. To achieve these objectives, networked production systems need fully standardised processes and materials that are equally good and reliable all over the world.

In this backdrop, Boettcher: global partner to the packaging industry, has introduced Vita range of products in India. Vita products meet the test criteria of the machine manufacturers and it is approved by the ISEGA, in-tended use provided, Vita product is therefore appropriate for the application in the food packaging printing. These products will be displayed at Printpack 2015, Greater Noida (NCR), Hall-12, Stall H-22.