HT Media and NBM launch MediaHack.in to foster new-gen digital media companies
Through joint venture, HT Media Ltd and global investment firm North Base Media (NBM) have launched MediaHack.in, an innovative accelerator programme aiming at fostering a new generation of digital media companies. Identifying and supporting entrepreneurs who want to build leading-edge, original content and advertising-related technology businesses in India, HT Media and NBM at MediaHack.in will provide media start-ups with unparalleled access to media networks, mentoring and initial capital so that new-age media entrepreneurs can flourish in this era of digital revolution.
NBM and HT Media have decades of global and Indian media experience that they will bring, along with extensive connections to pioneering technology and media companies around the world. They will also receive an initial investment of up to US$ 100,000 to convert their great ideas into fast growing and world changing businesses. On the potential of Indian news media market, Marcus Brauchli, co-founder and managing partner, NBM and former editor of The Washington Post and The Wall Street Journal, said, “Mobile and social platforms are transforming the way billions of people consume news around the world. Nowhere is that more evident than in India, where more than 500 million people will have access to the internet, many for the first time, in the next few years. We want to help the next generation of entrepreneurs create the platforms, products and technologies that will bring news and information to those new audiences and we are fortunate to have HT Media as our partner.”
About the launch of MediaHack.in, Rajiv Verma, CEO, HT Media Ltd, said, “Media is one of the most exciting sectors in India today. I am therefore delighted that we at HT in partnership with NBM are going to provide a platform which will encourage media entrepreneurship in India.” He further mentioned that NBM with its global expertise will add immensely to this endeavor and provide great learning opportunities.