Green technologies focused at Media Expo 2015


A mix of 160 exhibitors presenting large-format printing, cutting and engraving machines as well as relative products, materials and services pulled up concurrently focusing on green technologies at the recently concluded Media Expo 2015 organised from July 24-26 at Pragati Maidan in New Delhi to update latest developments in the graphic art industry. Print & Publishing catches up with two prominent industry players. Gurvinder Singh Wadhwa and TP JainThe 36th edition of Media Expo, organised by Messe Frankfurt Trade Fairs India, witnessed a good success in hosting showcases from both domestic and overseas players, showing an array of indoor and outdoor advertising and signage solutions. Key crowd-pulling exhibitors at the show included Hewlett Packard (HP), FUJIFILM, AXYZ International, Monotech, Epson, Roland DG, Apsom Infotex, ColorJet, Caldron, NEGI Sign Systems & Supplies, Mimaki, JN Arora, Mono Sign Systems, Britomatics, Keith Electronics, Arrow Digital, to mention a few.

The magnitude of overall showcases at Media Expo 2015 pivoted around ‘green’ printing, which stretched upon eco-friendly applications of textiles and others. Certainly, key showcases of machines and technologies from big industry players like FUJIFILM, Monotech, HP, excelled the show. And every single exhibitor was elated to the good footfalls during the three-day expo.

Monotech unpacks four new Pixeljet models and textiles printers next

Four new indigenously engineered PixelJet models from Monotech Systems unveiled at the expo, covering both eco-solvent and UV domains. “In the eco-solvent domain, we have perceived the success of our five feet printer; but in response to the rapidly maturing market we introduce 10 ft Pixeljet ECO 3202,” mentions TP Jain, managing director, Monotech Systems Limited. Of the new attractions at the company’s stand was PixelJet Desktop UV printer designed for gifts, tabletop items. Textile domain is yet another area where the company is now focusing on for a bigger expansion. “Textile is our new exploration of what ‘inkjet’ technologies can do in the segment,” he says. At the expo, TP Jain confidently found the revival of the signage market.

FUJIFILM brings suitable printer for Indian market

SM RamprasadThe stand of FUJIFILM India thematically heralded ‘green’ as the next shift of innovations and big business gain. “UV as eco-friendly technology is the bottom line of every equipment from FUJIFILM; our machines are durable, have no restriction on any media of even or uneven surface,” narrated SM Ram prasad, assistant vice president, Graphics Art Division, FUJIFILM India Private Limited. Put up strikingly at the stand was a door printed on the company’s newly unpacked Equity EY, which could even penetrate into the engraved portions.

Breaking the traditional notion of UV being highly costly, FUJIFILM brought Equity EY to the show—a new launch for the Indian market. “We already have Equity Advance, which is highly premium in terms of cost (Rs 1.4 crore); now, we introduce Equity EY at just Rs 85 lakh, suitably designed for our market. Mainly being a consumable company, our printers are just drivers and having understood this perspective, we bring our UV products to an affordable level,” said SM Ramprasad, adding, “The ink prices across our various models vary from Rs 8,000 to 12,000 per litre, which can be translated into Rs 12 per sq ft, which by far is most economical, so in that sense we are working more on cost effectiveness.” The company’s entry-level Equity LED 1600 hybrid printer on the showcase allows spot UV when it comes to printing greeting cards, wedding cards and the like.

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