HP Indigo showcases labels and packaging innovation at Labelexpo 2015

HP Indigo at Labelexpo 2015 showcased labels and packaging portfolio innovation, including new product features and upgrade packages, software enhancements for mass customization as well as new financing options. These new innovations allow more customers to capitalize on the growing digital opportunity in a market where they are already achieving 30 percent page growth year over year.

“With mounting pressure from brands to deliver differentiated, high-quality labels and packaging at faster and faster turnaround times, converters and PSPs are constantly looking for new avenues for growth and expansion,” said Alon Bar-Shany, vice president and general manager, Indigo Division, HP. “New HP Indigo cross-portfolio innovations, including breakthrough color management and higher productivity and versatility, allow our customers to remain a step ahead of the market, time and time again. ”

HP demonstrated new HP Indigo WS6800 Digital Press innovations, boosting color capabilities and productivity. New features includecolor Automation Package, a new, best-in-class digital color matching solution that uses the press’ inline spectrophotometer and new HP Indigo Labels & Packaging Print Server capabilities powered by Esko, offering converters a quick and easy process to match brand spot colors from the first label to the last. Labelexpo attendees had the opportunity to test this new colour solution as part of a “color challenge” held in HP’s booth.

The first dedicated digital presses designed for packaging converters, HP Indigo 20000 and 30000 Digital Presses have reached 70 units sold worldwide since 2014 commercial availability, with six customers installing multiple presses.