A Bi Monthly Magazine on Printed and Digital Communications

Bangalore’s VEEPEE Art Studios adopts Kodak Flexcel NX System and Prinergy Workflow


Veepee Art Studios, one of the premier pre-press operations in South India, recently added Kodak’s award-winning FLEXCEL NX System. The family owned business, in operation for over five decades, chose the Flexcel System as part of its continued focus on delivering outstanding quality to satisfy the evolving flexographic print application needs of its customers. The company’s heritage of investing in print innovations began when it became a pioneer in the market making photo-polymer blocks for customers. The investment in Kodak’s Flexcel NX System continues the company’s tradition of leading the market.

A combination of advanced plate surface patterning technology and advanced highlight imaging techniques, made possible by the unique nature of KODAK SQUARESPOT Imaging Technology, is a significant step forward in print quality across all graphic elements of a package while simultaneously driving print production cost savings.

VEEPEE Art’s Jai Prakash noted the systems advantages, “Kodak Flexcel NX System offers distinct advantage of true “Flat top dots” – a standard that the industry increasingly desires. Kodak SQUAREspot Imaging Technology powers the advantage of producing very high-quality imaging. Not only does it boost final output, but it also leads to a faster plate-making process. Add to this the ability to hold even dots as small as 0.04 percent on the plate, and we eliminate all dot bumps or plate variability that is commonly seen with LAMS technology. Special screening technology also helps in rendering highlight dots, giving perfect vanishing vignettes.”

VEEPEE Art looks to expand its business by working across a variety of print applications like label printing, corrugation and board printing with the addition of the FLEXCEL system. The benefit for customers will be an exceptional quality of print using digital flexo technology that is comparable to gravure, without the limitations that come with analog and existing LAMS plates.

VEEPEE Art is combining the Kodak Flexcel NX System with Kodak Prinergy Workflow. The integration of Prinergy into their operation will help VEEPEE reduce production errors, enhances productivity, achieve outstanding flexibility, accept all popular file formats and manage proofing devices, Digital Printing Machines & CtP devices directly. The software also ensures that VEEPEE Art’s workflow process is custom-built to handle even the most complicated trapping and colour requirements from its customers.

Abraham Prabhakar, vice president – Micro 3D Printing & Packaging, Kodak – India Cluster, commented: “Today’s ultra-competitive market demands improved print quality with shorter run lengths and faster turnaround times. VEEPEE Art is a pioneer in the market and transformational technology like FLEXCEL NX fits perfectly with their focus on exceeding their customers’ expectations for print quality and service excellence. There is no question they will be producing the most exceptional plate quality in the market.”

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