HP Indigo scores one billion print impressions in 2015 in India


More than 120 customers currently running the printers across the country

Hewlett Packard (HP) Inc transforms the digital printing market of India as its Indigo printers now running in the production facilities of more than 120 customers around the country have scored one billion impressions in 2015. Citing the triumph of Indigo printers, a host of HP leaders at an interactive session in New Delhi revealed the overall transformation the company has brought to the country’s digital printing landscape, including ‘latex’ domain. Print & Publishing captures here the new conquest of HP. Constant commitment of HP Inc to the graphic arts industry of India remained strong throughout the year 2015, scoring a robust expansion in various segments including the commercial and large format. These developments were made a main focus at the recent interactive session organised in New Delhi in presence of Michael Boyle, vice president, Graphics Solutions Business, Asia Pacific & Japan, HP Inc; Puneet Chadha, director, Market Development, Graphics Solutions Business, Asia Pacific & Japan; and A Appadurai, country manager, Digital Press & Inkjet Business Solutions, HP Inc India.

A Appadurai and Michael BoyleWith the announcement of HP Indigo’s landmark score of one billion impressions attained in the year 2015, A Appadurai signified the ‘photo album’ segment having the maximum share and the Indian printing market is home to where all series of Indigo printers are belonged. In addition, he showcased some of the award-winning works of HP customers who churned their end products on Indigo printers. According to him, all these achievements have been obtained due to the diverse features of Indigo printers, which include compatibility with wide media range, eco-friendly options, special inks, among others.

Outstanding works

HP Indigo customers that bagged awards for their outstanding outputs at the interactive session included: Mazda Imaging, New Delhi; GLO Digital Press, Coimbatore; Printonica, Rajamahendravaram; Chanakya Mudrak, New Delhi; Janus International Thane; and Astron Packaging, Ahmedabad. Mazda Imaging specialises in customised gift wrapping prints produced on HP Indigo 10000. From traditional photo prints to finest quality customised photo books, large format archival prints and packaging, GLO Digital Press is a corner full of these innovations.

Puneet ChadhaMoreover, Printonica is a small town success story of an HP Indigo customer in Andhra Pradesh. The company is a well-established printing corner where produced print sizes right from stamp size to life size, wedding albums, invitations and more. Dubbed to be a boutique printing house, Chanakya Mudrak, since its inception in 1985, has been known for high-quality prints and innovations, viz. special applications like Marathon BIBS on non-tear recyclable media. A Appadurai mentioned that HP customers like Chanakya Mudrak in India demonstrate their capability to deliver world-class quality and innovation using Indigo printers.

Catering groundbreaking solutions to customers, label-printing expert Janus International produces shrink sleeves, lamitubes, aluminum foil, wood veneer and others printed on specialty substrates for beverage, pharmaceutical and cosmetic sectors. Yet another HP Indigo user in the block is Astron Packaging, which boasts of printing up to100K labels and 8000 cartons per lot on HP Indigo.

At the global level, more than 7000 HP Indigo printers have been installed and volume of production has increased 25 times since 2001.

Latex revolution

During the interactive session, Michael Boyle made some specific points that defined the growth curve of the Indian printing market. He pointed out the increasing adoption of Latex 300 series printers during 2014-15, with special highlight of two signage majors in the country which have installed HP Latex 3100 industrial printers.

Picking up an instance of a big customer whose trust is fully on HP Latex technology, Michael talked about the success story of Future Group, a company that enhances brand experience and improves its environment using Latex prints. Having been associated with PSPs equipped with HP Latex printers to create a full range of signs and displays for its retail and service brands throughout India, the group ensures consistent brand image and quality in each of its 700 plus stores. Understanding the added benefits of the technology, Future Group uses its resources to encourage PSPs to invest in HP Latex printers.

Michael felt that the transformation in the Indian graphic arts industry will be around the domains of tier-II and III cities, which is signaling a contribution of around 49 percent of the urban GDP by 2030, according to McKinsey Global Institute. Stressing on the HP PageWide Technology that powers the HP inkjet printers, Michael asserted that the technology is now provide to be a game changer in the Indian digital printing market.

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