EFI relocates its Asia-Pacific HQ to Shanghai


In its latest development to support its strong commitment to customers in the Asia-Pacific (APAC) region, Electronics For Imaging, Inc has relocated its APAC headquarters from Singapore to a new, stateof- the-art facility in Shanghai. The recently constructed building in Shanghai’s Minhang district is more than twice the size of the company’s former APAC headquarters. And, it houses a new, high-tech customer experience center to provide real-life demonstrations of the productivity and quality advantages EFI’s advanced industrial inkjet, Fiery digital production print technology and integrated MIS/ERP workflow and Web-toprintsoftware products offer.

Located in one of the most dynamic cities in the world, the facility is a high-tech environment designed to provide a valuable showcase experience for visitors. “EFI’s brand new APAC headquarters strengthens our presence and provides a platform for further growth in a region where face-to-face interaction is extremely important,” said Stephen Green, EFI’s APAC vice president of sales. “It also offers a great working environment for our employees, something we work hard to do in all of our facilities around the globe.”

The move to the new Shanghai facility is the latest EFI investment in the region to address and support customers’ ongoing success using EFI products. The company, which also has APAC facilities in Japan, Australia, New Zealand and India, continues to hire additional service, sales and R&D/product development staff in the region.

In addition to serving the entire region, the new Shanghai facility directly supports growing business opportunities taking place in China, a nation that is on pace to become the world’s largest market for printing technology by 2017, according to industry vendor association NPES and print research organisation PRIMIR.

China already is one of the top countries for EFI’s Cretaprint ceramic tile printers, print servers and inks. EFI Reggiani textile and VUTEk superwide-format inkjet printers also have a strong, growing presence there. And, the company has recently introduced a range of value-priced, dedicated roll-to-roll LED printers featuring advanced material handling capabilities to the China market.

EFI’s new Shanghai office and customer experience center is located in the Caohejing Pujiang Hi-Tech Park at Unit 01A/01D, Building 9, No 2388, Chenhang Road, Minhang District, 201114 Shanghai. EFI will host a grand opening celebration on March 8.

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