BUSCH opts for new brand identity

Busch has launched a new company logo as part of the ongoing evolution of their partner GERHARD BUSCH GmbH brand. The redesigned logo replaces after 25 years the well-known BUSCH company logo and dispenses with the term “Graphi s c h e Maschinen”. This significant change represents the global activities for which the Gerhard Busch GmbH has been known for since company foundation in 1949. They have refreshed their logo to reflect who they are today and to symbolise the dynamic future. Core element of the new logo remains the BUSCH lettering. Together with a stylized “B” the reworked logo is more compact and modern. The existing logo will be exchanged step-by-step by the new one on all business documents.