Country’s first ever Dscoop event in Bangalore
Five large format print service providers from Bangalore organised country’s first ever Dscoop (Digital Solutions Cooperative, a cooperative of HP Graphics Arts Users) event in the city. Various print service providers involved in outdoor and indoor signage, advertising and general commercial printing and close to 30 brand owners from FMCG, telecom, IT and other verticals attended the event and benefitted by building awareness from industry best practices in digital printing including printing and finishing solutions and softwares. The Dscoop event was sponsored by HP, Esko and 3M. All the three sponsors presided over various sessions to share industry best practices and new innovations.
“Customer needs are evolving rapidly and they are looking at innovations in digital printing to answer these needs. The Dscoop event was about the future of the digital print industry which brought together all the key stakeholders in the entire ecosystem,” said Biju Paul, board member, Dscoop, Asia Pacific.
Puneet Chadha, director, Market Development, Graphics Solutions Business, Asia Pacific and Japan, HP Inc., in his presentation shared insights on industry best practices in digital printing and also referred to large format success stories from around the globe, helping brand managers and PSPs explore new possibilities to reach their end customers.
“Laying emphasis on building the brand image with sustained and effective customer communication, Santosh, business development manager, Commercial Solutions Division, 3M, also touched upon some of the recent innovations in signage and displays, especially from a retail standpoint.”
Frederick John, sales manager, Packaging and Containers – South at Esko India, discussed how point of purchase needs to be compelling enough to inspire and relate to customers’ aspirations, hence playing a key role in customers’ buying decision in a retail environment. He also discussed case studies from across the world and threw light on arriving at the perfect workflow 3D presentation through the studio visualiser. The presentations were followed by guided tours to large format application stations showcased by partnering print service providers and included innovative commercial printing applications and application stations by 3M and Esko.
The next Dscoop event is planned in Mumbai in May.