Brand owners explore HP’s new print possibilities

Showing a broad scale of possibilities in digital printing, HP Inc India has recently invited a host of brand owners to one of its ‘Innovations Win’ event series organised at Gurgaon, Delhi-NCR. At the occasion, innovations in graphic art applications revealed, citing new prospects in the areas of retail, food, beverage, FMCG and others. The event essentially focused on new business opportunities for brand owners and marketers. More than 100 brand owners attended the HP’s ‘Innovations Win’ event, and the attendees experienced solutions from different industrial segments, which included general commercial printing, designs, signage displays, labels, packaging, publishing and more. Addressing the gathered crowd, François Martin, global marketing director, graphic solution business, HP Inc, appreciated the Indian graphic art market for its high growth rate and promising economy.

Cake-cutting session in celebration of HP DesignJet’s 25th Year AnniversaryAt the networking event, also showcased were a varied array of applications including POPs, backlit displays, textile prints, corrugated graphics, signage items and other allied domains like label and packaging, general commercial printing, etc. “As brands today talk about engaging, immersive and delightful customer experience, HP is uniquely positioned to fulfill this need with our rich digital printing portfolio,” asserted Nancy Janes, Global Graphics Business Development Director, HP Inc.

In the subsequent session, Puneet Chadha, director, market development, graphics solutions business, Asia Pacific and Japan, HP Inc, shared insights of the importance of innovation in reaching out to the customers today and how advanced and differentiated printing applications could help brands develop a stronger brand recall with end customers and establish a competitive edge in the market.

The overall presentations at the landmark networking occasion were followed by guided tours to application areas showcased by the partnering companies. The participating brand managers engaged in rich and meaningful conversations with some of the HP’s leading PSPs, exploring new ground for digital printing avenues for their brands.