Kwality Offset Printers enters digital label printing with Xeikon 3030 Plus

Leading Indian label manufacturer Kwality Offset Printers, New Delhi expects to increase turnover by up to 15% following its decision to embrace digital production with the acquisition of a Xeikon 3030 plus digital label press, which has a variable web width of 200 mm up to 330 mm. It runs at a resolution of1200 dpi at a top speed of 15 m/min and handles substrates without specific pre-treatment. It emits no VOCs and has high light-fastness. The new press will be installed by Kwality Offset Printers at the end of the year.

The firm caters mainly to FMCG companies, including liquor, food and healthcare. Among its clients are such well-known brands as Pernod Ricard, Nestle, Radico Khaitan, GlaxoSmithKline, Dabur, Heinz, Wrigleys, Perfetti, Cargill and the DS Group. Run lengths for these customers are beginning to vary greatly which is what prompted the investment, explains owner Rajeev Chhatwal, “We are seeing a number of flexo jobs that are 1,000 meters, 2,000 meters and even as low as 500 meters in length. These take up a significant amount of time with conventional production technologies. By moving these jobs to digital production, we are able to free up production on our flexo and litho presses for the longer runs for which they are better suited.”

(L-R) Bent Serritslev (Xeikon’s managing director Asia Pacific), Rajeev Chhatwal (partner Kwality Offset Printers India), Krish Chhatwal (partner Kwality Offset Printers India) & Neeraj Jagga (Xeikon’s sales channel manager Asia Pacific).Chhatwal continues, “We chose to partner with Xeikon because Xeikon label presses do not require any special coatings or substrates. This means we can take advantage of our normal inventory to produce these shorter runs. We looked at other options, but we chose Xeikon for two primary reasons. The first was that I found Xeikon was more in touch with us as a label printer; they understood our industry, our needs and our challenges. The second was there was a greater focus on teamwork. They wanted to work with us as a true partner and be there throughout our journey into the digital world.”