First Heidelberg SX 74 machine installed in North India

Punjab based Florid Print & Pack Pvt Ltd invested in a brand new Heidelberg Speedmaster SX-74 four-colour press and Polar 115PF cutter, as part of its business strategy to explore new revenue opportunities. Managing directors – Hitesh Mittal and Girish Mittal – spearhead operations at Florid Print & Pack Pvt Ltd. Running a successful stationery business in Punjab and Chandigarh, the Mittals were outsourcing printing jobs as a value-added service to customers. On perceiving strong demand, they decided to leverage the market potential and expand into printing and packaging business.

(L-R) Girish and Hitesh Mittal with Sunil Kumar of Heidelberg India, with the Speedmaster SX 74.“Our confidence in this opportunity is reflected by our recent acquisition of a brand new Heidelberg SX-74 and Polar 115PF. We expect to build on the strong connection we have already established with our customers,” beams Hitesh.

The Heidelberg Speedmaster SX-74 is winning combination of the cutting-edge technology of the Speedmaster XL class with the tried-and-tested platform of the SM series. The hybrid press is designed for ergonomic operation, shorter make-ready and throughput times, with production speeds of up to 15,000 sheets per hour. “The SX-74 is a dream,” pipes in Girish Mittal, “the price/performance ratio is impressive. Currently, we are starting out with single-shift operations. We find the press extremely cost-efficient for short-run jobs and frequent job changes, even for a one-shift model like ours.”

Engaged in commercial printing, publishing and packaging industry, Florid Print & Pack specializes in trade and reference books, magazines and periodicals, commercial and publicity material, on demand digital printing, personalised stationery, labels, folding carton packaging for food, healthcare, detergents and household cleaning, beverages and liquids, FMCG and pharmaceutical industry, wedding cards, trousseau packing.

“The SX-74 provides amazing color stability and standardization to print output. The press is an ideal fit into our business,” comments Hitesh. Florid’s recent investment in a brand new Polar 115 PF cutter also plays an imperative role in its operational objectives. A high-speed cutter that is best-suited for offset formats of 63 x 88 cm, the Polar 115 PF is the best-seller in its class of equipment. An OptiKnife knife changing system facilitates faster knife changes and shortest make-ready times, leading to high efficiency. The Polar positioning-system DPS with a mechanical positioning accuracy of 1/1000 mm renders the greatest cutting accuracy to the Polar 115 PF. The stability of the single-piece machine frame lengthens lifespan and makes the Polar 115 PF highly reliable for everyday use. “Our recent investment in Heidelberg’s SX-74 and Polar 115PF cutter has positioned us to tap into a lucrative market segment. We look forward with excitement, as we embark on our new venture. A big thanks to Heidelberg India for supporting our dreams and growth initiatives,” concludes Girish Mittal.

“Heidelberg’s proprietary colorimetric control with the Prinect system ensures 100% color fidelity through print production. This reduces paper wastage, while promoting easy reproducibility,” comments Sunil Kumar, senior territory sales manager of Heidelberg India.