Mondi’s ColorLok campaign succeeds in Europe
In a successful promotional campaign, with two million ream stickers and half a million scratch-and-win lottery tickets, Mondi drew customer attention to the benefits of Mondi office papers with ColorLok Technology. The campaign came to a close with prizes distributed throughout Europe, including trips to Barcelona, Morocco, and Norway. Notably, after expanding its range of ColorLok papers, global paper and packaging producer Mondi launched a campaign in January 2012 to bring the benefits of ColorLok Technology to life. ColorLok Technology is based on a class of paper additives that visibly enhance the print quality of inkjet documents. A specific chemical interaction between additives and the pigment holds the pigment on the paper surface while the rest of the ink penetrates deep into the paper, resulting in the crisp, vivid print quality.