Print will be an evolving mix of multiple scenarios: PrintCity

In the future, print will be an evolving mix of multiple scenarios for different market segments, economies and cultures. However, all of them will have a common need for a two-part strategy to optimise their success. Firstly, print must be seen, it needs to stand in its own right and be valued as a functional media. This needs to be underpinned with a combined lean & green manufacturing strategy to ensure its profitability and sustainability. This is PrintCity’s view presented under the headline SEEN! LEAN & GREEN.

To reflect this dual strategy, PrintCity has chosen an innovative 2-in-1 format that combines two related books into a single revolving back-to-back printed book. Print retains many unique communication attributes that assure its future will be seen, valued and used within the media mix. It is not so much a choice between e-media or print, but rather what is their best combination? Print that is seen attracts more sales attention to the product and more value to the printer, publisher and packager. Value Added Printing and Packaging is the only medium that offers an endless combination of colours, surface treatments, shapes, substrates and smells that stimulate our senses to create emotional value and response. Smart printing technologies are further increasing this value proposition.

With such views, the PrintCity Alliance has made its new PRINT: SEEN! LEAN & GREEN industry reference book available to order in printed form.