Smithers Pira predicts further growth in VDP volume

Recently released by Smithers Pira, ‘The Future of Variable Data Printing to 2017’ forecasts an increase in variable data printing volumes for direct mail, transactional and promotional printing segments from 2012 to 2017. The company’s market forecast provides qualitative and quantitative analysis on leading applications, software solutions, price tiers, as well as predicted growth in page volumes. It outlines growth trends by geographic market and explores technological developments and key market drivers.