Enabling the integration of print and online ads

To include a web portal for uploading ads, Lübecker Nachrichten is expanding its existing AdMan installation, in addition to mediaPreflight which is to be used to preflight check print ads and online banners. With these new modules from ppi Media, the publisher is staying abreast of the growing number of digital ads with a wide range of different ad formats.

“Automated processes instead of manual intervention. This motto guided us to AdMan’s innovative function for handling electronically delivered ads and to mediaPreflight,” says Sven-Sören Ulrich, IT manager at the Lübecker Nachrichten and Ostsee-Zeitung Rostock. In future, AdMan will handle all the processes in the ad production workflow, from monitoring data arriving by e-mail or FTP to automatically processing and assigning jobs and controlling the interaction of the ad booking system and ad tools, as well as handling the ad management process in general. “mediaPreflight is a reliable solution for preflight checking our print products. In addition – and this is where ppi Media’s solution differs from other products on the market – it meets the growing requirements of cross-media advertising,” says Sven-Sören.