Muller Martini presents years of experience at China Print ’13

-displayed in Asia for the first time ever, the Alegro perfect binder also attracted great interest

After a successful China Print 2013 with a record number of visitors, Muller Martini also takes stock of its positive experience. The professional visitors were predominantly interested in solutions for print finishing in both the standard segment and the high performance segment. “We believe in both the power of innovation and the future of our industry, and we see it as our duty to the graphic arts industry,” says Finn Nielsen, managing director of Muller Martini Hong Kong, “China is also an important growth market for us.”

With its booth at the trade fair, which represented both traditional Chinese customs and state-of-the-art technology, Muller Martini convinced the professional visitors at China Print 2013. As per Shi Wen Li, founder and owner of Haerbin Stone Bridge Printing Co., Ltd. in Harbin, China, “Muller Martini’s revolutionary technology, solution-oriented approach and many years of experience were impressively presented at China Print 2013 and fully convinced me.” As a result, Shi Wen Li spontaneously decided during the trade fair to purchase a Pantera perfect binding line featuring a 1571 gathering machine and an Esprit three-knife trimmer.

Displayed in Asia for the first time ever, the Alegro perfect binder also attracted great interest. The demand for cost-effective finishing for short print runs as well as for personalized print products is on the rise in Asia. Muller Martini also had its SigmaLine on display featuring the SigmaFolder and SigmaCollator as a unique complete system to link digital printing and print finishing, which also went down very well with visitors to the booth. The Ventura MC with the ultimate operating convenience also made a convincing impression at the trade fair, and, as a result, Beijing Artron Color Printing Co Ltd decided on the spot to purchase the reliable book sewing machine from Muller Martini. “Visitors to the trade fair confirmed that Muller Martini has the power of innovation and flexible solutions to meet market requirements,” says Finn Nielsen, summing up Muller Martini’s experiences at the trade fair. “No other manufacturer at China Print 2013 demonstrated this as clearly as Muller Martini did.”