XAAR printheads revolutionise direct-to-shape packaging decoration systems

XAAR 1001 inkjet printhead is a key component of a growing number of innovative direct-to-shape digital decoration systems coming to market. Several of these systems, which offer the potential of significant cost savings to beverage manufacturers, showcased at Drinktec held from September 16-20, 2013 in Messe Munchen, Germany. Printing full colour images and text directly onto glass, PET and metal containers is a highly efficient process. It cuts out materials and inventory, reduces time to market and avoids many of the costs associated with using labels or sleeves. In addition, decoration can be applied easily to irregular-shaped and textured containers which can pose a challenge for traditional labels and sleeves.

The revolutionary design of the XAAR 1001 printhead is ideal for direct-to-shape printing systems. The high native resolution and greyscale capability of the printhead gives an effective resolution of over 1000 dpi producing high quality, smooth tone images and pin sharp text. It also features Xaar’s patented TF Technology combined with Hybrid Side Shooter architecture to deliver the highest flow rate of ink past the back of the inkjet nozzle during drop ejection. “Leading brands are continuously looking at new ways to innovate their packaging in order to differentiate from their competition,” said Mark Alexander, director of marketing, XAAR. He added that with these new direct-to-shape systems, manufacturers can really push the creative boundaries.