Offset technology gains importance in packaging printing

Numerous visitors and other exhibitors underlined the fact that offset technology is playing an increasingly important role in flexible packaging printing, said Bernd Sauter, managing director of Muller Martini Printing Presses GmbH.

Web offset technology has numerous benefits for packaging printers: lower printing plate costs, diverse substrate options and a reduced environmental impact. Muller Martini illustrated these benefits to visitors at Labelexpo Europe, Brussels, using the VSOP and Alprinta V, both of which are variable size printing presses with many options for offset printing.

Specialists from Muller Martini illustrated the special features of the VSOP printing press, which is one of the most impressive in its class, using a model of a VSOP printing unit with a scale of 1:3 at its booth. It enables simple and quick size changes in offset printing, since print sizes can be changed extremely easily without having to remove entire inserts thanks to sleeve technology, meaning this process is not only quick and simple, but also exceptionally cost effective for print lengths that change frequently.