Konica Minolta plans for bigger market share in India

Jun Haraguchi paid two-day visit to further understand the market dynamics

Konica Minolta Inc Japan, international office giant and leader in advanced digital imaging printing technologies, is watching the Indian market with keen interest as it continues to gain market share year on year. Jun Haraguchi, global head & senior executive, Konica Minolta Inc Japan, was recently in New Delhi as part of his two-day visit to further understand the country’s market dynamics.

Jun Haraguchi, on his two-day visit to India, met with key Konica Minolta partners and customers to understand the requirements and opportunities available. Appreciating the success of its Indian subsidiary in the short span of three years, Jun Haraguchi remarked, “India is one of the important markets for Konica Minolta and our objective is to continue our top positioning in the country. With more than 40,000 units placement during these three years, Konica Minolta India has been able to penetrate various market verticals across the country. Our products have been accepted well by our customers that include commercial printers, print shops, corporates, SME, etc.”

Jun Haraguchi further mentioned that Konica Minolta is now globally recognised for its excellent colour print quality. The unique proposition of Konica Minolta’s range of machines is the remarkable high image quality and consistent results through the entire print run. In view of the success achieved in such a short period for product printing and A3 MFPs, the company has recently forayed into the A4 printer segment too with a range of monochrome and colour laser printers/MFPs.

Topping production printing segment

Tadahiko Sumitani, managing director, Konica Minolta Business Solutions India Pvt Ltd said, “Our objective is to continue retaining the top position in production printing segment.” The colour output quality of Konica Minolta production engines have been well accepted by the commercial printing experts. As per the latest market research report, Konica Minolta is leading the production printing market with 45 percent share and the company is positioned number one in the A3 colour multi-function printer category with 25 percent market share and hold the second position in A3 black & white multi-function printers with 18 percent market share.

“We would like to strengthen our presence further in India and can do so by sharpening our focus on partner centric activities and enable them to meet customer expectations. Since the start of our operations in August 2010, our focus has been on driving solutions,” conveyed Tadahiko Sumitani. He further explained, “We recently inaugurated our first Digital Imaging Square (DIS) in Gurgaon by investing US$ one million, where partners and customers can touch and feel our technology, solutions and products. Our effort has been to create the commercial print ecosystem in DIS so that our customers can try out various applications and also innovate. Globally Konica Minolta has only 18 such experience zones and setting up one in India demonstrates our commitment to India marketplace, our customers and partners.”

Headquartered in Gurgaon, Konica Minolta Business Solutions India delivers expert professional services and experienced, responsive client support, in addition to the world-class service provided through its authorised distributors and dealers across India.