Heidelberg focuses on digital and software business

As part of the expansion of digital and software business, Heidelberg is bringing together the activities in these areas. The software portfolio relating to the Prinect print shop workflow is being combined with the existing Digital business area headed by Jason Oliver. The reorganization will also drive forward the recently agreed partnership with Fujifilm. The main focus here will be on innovative products based on inkjet technologies for the digital print market. This will involve working with Fujifilm to develop and market pioneering digital printing solutions for industrial packaging and commercial printing additionally to the Heidelberg sheetfed offset portfolio.

In a move to gain a foothold in the multi-channel publishing growth segment, Heidelberg is investing in the German software company Neo7even, based in Siegen. It aims to use Neo7even software to open up new business options for print shops, enabling them to offer their customers media-neutral publishing services, for example in print and online, on a wider scale in the future. The new portfolio ties in closely with the Prinect print shop workflow from Heidelberg and is being gradually integrated into this.

“We view this investment as a further key milestone in expanding the range of innovative digital solutions for our customers,” said Heidelberg CEO Dr. Gerold Linzbach. “This opens up new business opportunities for print shops and for Heidelberg.”

Heidelberg now offers print shops a solution that enables media-neutral data processing (multimedia asset management). With Neo7even software, users can store all the data for a project centrally in a neutral format on a database and publish it in a standardized way on various media channels (multi-channel publishing). Any changes need to be made at only one point in the system, thereby ensuring multi-channel publishing is efficient and cost-effective.