Konica Minolta to educate visitors on changing print communications during ipex 2014

Konica Minolta will use IPEX 14 to demonstrate how its investments are helping the industry to adapt the changing landscape for printed communications. It will also highlight the importance the company is putting on inkjet technology with further updates on KM1, its B2 digital inkjet press, which will be at the show for the first time.

Industry experts Neil Falconer (printfuture), Matthew Parker (print champion) and Charlotte Graham-Cumming (B2B marketer from creative agency Ice Blue Sky) will be present every day in the Konica Minolta’s business zone theatre at Ipex from March 24-29 (Stand N1 C130). They will show how commercial printers should work as a community with the creative industry, building structured business plans that highlight new market opportunities through marketing automation services, and how you should stop selling on price.

Konica Minolta will use new workflow solutions that it has been creating to show how cost and complexity can be removed by demonstrating how multiple jobs can be managed from e-commerce through to production on its new digital colour press range (bizhub PRO/PRESS C1060/70).

Elsewhere on the stand, live production systems will be complemented by demonstrations and displays covering areas such as workflow, variable data printing, web-to-print and colour management, as well as marketing and cross-media applications.

In a new ‘green initiative’, details will be unveiled of a certified Konica Minolta Production Printing Carbon Compensation project. Konica Minolta’s own stand, including the machines on display, will also be ‘carbon neutral’.

Konica Minolta’s growing portfolio will have 12 systems running live at Ipex. These will cover commercial production, packaging, wide format, document printing, corporate, on-demand publishing, direct mail, labels and photo-printing markets.