EFI broadens media capabilities

EFI has acquired Berlin-based DirectSmile GmbH, an award-winning provider of software solutions for cross media marketing automation. DirectSmile makes media personalisation and automation software that streamlines sophisticated marketing and production tasks for corporations, agencies and printing companies. DirectSmile’s technologies extend EFI’s offerings and will give customers expanded, fully integrated capabilities with data-driven digital print, web, e-mail, social media and mobile marketing workflows.

DirectSmile employees, including co-founders and former principals Christoph Schacht and Christoph Clermont, have joined EFI’s Productivity Software Web2Print Solutions Group.

EFI will continue to develop, sell and support DirectSmile products as standalone software for the agency, enterprise and print industry markets. DirectSmile’s technology also will be integrated into EFI’s web to print and e-commerce offerings, EFI Digital StoreFront. EFI is currently incorporating DirectSmile technology into a new VDP product that will make its debut at the Graph Expo in Chicago, (Sep 28 – Oct 01, 2014).