Shutterfly and HP Indigo help customers personalize and print what they love

HP Inc recently announced an historic deal with Shutterfly, the world’s leading online retailer and manufacturer of high-quality personalized products and services, adding a second phase of HP Indigo 12000 Digital Presses and naming HP as its preferred digital press provider as they expand their lead as the world’s leading digital print service provider. The announcement comes just a year after Shutterfly acquired a first phase of 25 HP Indigo 12000 Digital Presses, making its combined order the largest deal by far for HP Indigo. 

“We are seeing an incredible renaissance in digital printing. People click what they like, but print what they love. The power of HP’s digital print technologies opens new markets, applications and possibilities for our top customers like Shutterfly,” said Enrique Lores, president, Imaging & Printing Business, HP Inc. “We are seeing enormous momentum in our digital printing and graphics business as more companies discover the power of print to reinvent connections. Shutterfly leads the market in high-quality photo based printed products and we are incredibly pleased to be part of that success.”

Shutterfly will use its new fleet of digital presses to produce a range of high-quality, personalized products and gifts including photo books, calendars, custom stationery, cards and keepsakes. The 29-inch format HP Indigo 12000 Digital Press enables production of these products through offset matching digital color with true photo quality, high productivity, and wide versatility on an unmatched range of media including synthetic, metalized and canvas applications. The new HP Indigo presses will be installed in time to help Shutterfly manage the annual boom of photo-based gift giving for the holiday season.

The deal also marks the biggest-ever competitive win for HP Indigo, with Shutterfly’s decision to make HP its preferred digital press provider and replace presses from an existing vendor.

“At Shutterfly, our mission is to help people share life’s joy.  Our customers trust us with their most treasured memories, and count on us to deliver the best quality in the industry,” said Dwayne Black, senior vice president, chief operations officer, Shutterfly, Inc.

Shutterfly will also use HP PrintOS capabilities for its full HP Indigo fleet to seamlessly harness and print its products.