Forestalling challenges in the Indian packaging market

HP and Kris Flexipacks organise PACKEDGE – Power to your brand!

In today’s competitive market, the package has become the ‘first moment of truth’ especially at a retail outlet. Generally, a brand is remembered with the design of its label and package. Consumer’s decision is heavily influenced by visual appeal given out by a product when packaged attractively. Resultantly, the businesses are now increasingly seeking digital technology for labelling and package printing owing to its cost effective, eco friendly & convenient nature. Re-emphasising on this growing competitive industry requirement for attractive and identifiable packaging, HP along with Kris Flexipacks hosted an event in Mumbai to highlight the opportunities in the booming packaging industry, the challenges faced by manufacturers, the solution HP technology provides and the fabulous work Kris Flexipacks does in the packaging space for a plethora of big brands in the country. The event was attended by about 100 packaging development managers and brand managers from various corporates. Here’s a brief. HP Indigo ws45000 O ne of the Asian leaders in packaging solutions, Kris Flexipacks has been efficiently servicing customers across seven countries for segments like food and beverages, garment packaging, retail packaging, industrial packaging, etc. Backed by HP technology, Kris has become the most preferred supplier for leading companies like Johnson & Johnson, Unilever, Cadbury, Coca Cola, PepsiCO, Reckitt & Benckiser, Heinz, Nestle, Marico, Colgate, Amul, Dabur to name a few. Installation of the HP Indigo ws4500 enables them to further enhance their servicing potential in reaching out to a variety of customers with more cost effective, fast and one stop printing solution. Now, the company offers a wide gamut of packaging solutions such as shrink sleeves, wrap around, combi packs, laminates (for food & beverages), shopping bags (retail packaging) & industrial poly bags (industrial packaging). Innovative marketers are continuously exploring package options to give them an edge in the competitive market.

“One of the strongest digital appeals of this digital press of course is its remarkable turnaround time. With HP Indigo digital press, we get a high productive, cost effective digital solution. Designed for high-volume 24/7 operation, ws4500 has an economic run length of 6,500 linear feet, enabling to print with up to 7 colours, including spot colours, white and eye-popping colours,” commented Shailesh Sheth, chairman, Kris Flexipacks.

“The market volume of the Indian packaging industry amounts to about Rs 77,570 crore and has constantly grown by approximately fifteen percent year on year. It is estimated that the pace of growth will accelerate to in between 20-25 percent over the next five years. Today, everything around us comes packaged and keeping that in mind, we at HP provide a complete end-to-end solution with proven print technology of HP Indigo ws4500. We are proud of our association with industry leaders like Kris Flexipacks, and together we want to look at extending the breakthrough digital printing portfolio in various market segments,” conveyed Puneet Chadha, director – Graphic Solutions Business, Imaging & Printing Group, HP India.