HP and Spikes Asia launch new competition to unleash the possibilities of print

HP Inc and Spikes Asia have launched the Young Spikes Design Competition. It will be held in the lead up to the Spikes Asia Festival, taking place in Singapore from September 26-28, 2018. The competition, which is open to Under-30 executives from across the Asia Pacific and Japan region, expands the existing line-up of design, digital, integrated, media and PR Young Spikes Competition categories.

“Spikes Asia is all about celebrating creativity in communications as well as nurturing and developing the next generation of talent,” said Joe Pullos, Festival Director, Spikes Asia.

The Young Spikes design competition is open for registration from June 28, 2018. It challenges participants to leverage HP’s Graphics Solutions technologies to engage with their target audiences.

“Print and packaging have shown to be more emotionally impactful than digital alone in building brand engagement,” said Puneet Chadha, Director of Marketing, Graphics Solutions Business, Asia Pacific and Japan, HP Inc. “As we reinvent the possibilities of print with our technologies, we enable brands to create targeted campaigns that are more relevant to their consumers. Through our partnership with Spikes Asia, we aim to show how a creative-led approach can drive business impact.”

This competition consists of two rounds – the first is an online submission with shortlisted teams advancing to compete in round 2 at the Spikes Asia Festival. Submission of entries will close on July 27, 2018. The entries will be evaluated by a panel of nine judges, and shortlisted winners will be announced on August 23, 2018. The winner of the competition will be honored with the Spikes Award

Medal at the Awards Ceremony on September 28, 2018.

HP and Spikes Asia are also partnering for the Student Creative Award for Print Competition, an existing competition meant to encourage aspiring talent in the region. This competition is open to all full-time tertiary students aged 18-25 – a scan of a valid student pass must be submitted for verification. Students are tasked to create an A3 poster in accordance with the brief. Registration and submission of entries will close on August 17, 2018.