International Newspaper Color Quality Club launches tenth edition
Again giving the opportunity to prove – and improve – their colour reproduction and printing skills, WAN-IFRA is inviting newspapers from worldwide to enter the 10th International Newspaper Color Quality Club competition. Registration for the 2012-2014 competition is now open, and there is a special bonus for early sign-ups. Those who register by October 17, 2011 will benefit from a free preliminary test evaluation.
Being a once-every-two-years opportunity to help them fully exploit the enormous impact that good colour printing can have on readers and advertisers, the Club is more than a contest. Its programme includes numerous tools to improve colour quality. Newspapers that make the shortlist of the world’s best-printed colour newspapers also increase their prestige among readers, pride among staff members, and – perhaps most importantly – benefits when it comes to selling ad space to fussy customers.
The International Newspaper Colour Quality Club is the only worldwide printing quality competition for newspapers. Its goal is to improve the quality of reproduction and printing in production, while also increasing competitiveness as well as training and motivating all personnel. The competition has been held every two years since 1994. Newspapers that participate with success are awarded membership for a two-year period in the exclusive club of top-quality titles. Multiple winners and participants in the WAN-IFRA certification project also have the prospect of being awarded membership in the Star Club. Here are some of the benefits of participating: demonstrate consistent and reliable printing in accordance with exacting worldwide standards; promote certification and gain an edge in the competition for readers and advertisers; counter customer complaints more confidently; increase quality awareness and know-how within the workforce; define goals for production personnel and motivate them to achieve those goals; and optimise materials on the basis of detailed evaluations.
Participation in the contest can be easily integrated into a newspaper’s normal production operations. One needs to download a small ad-like test element and incorporate it into a page – no costly, time-consuming special print runs are required.
Participation in the competition is open to all newspapers, independent of the production processes or types of paper that are used. Four categories have been defined, including: coldset-offset printing on newsprint; heatset-offset printing or UV-cured offset printing on newsprint; heatset-offset printing or UV-cured offset printing on SC or LWC paper; and extra category for newspaper printing on tinted paper or for printing processes other than offset (e.g. flexo or ink-jet). Newspaper titles can be registered by publishing houses or by printing companies. Each title is considered as a separate participant. One company can register several titles.