Smruti adds one more feather in its wings

Opting appropriate option at right time results in amazing advantages in entrepreneurship! It is rather significant in printing industry where the selection of suitable cutting-edge technology plays pivotal role in effectively boosting the overall performance of a company. And sometimes, to take initiative is inevitable as Ahmedabad-based Smruti Offset did and now is reaping the benefits. The company is now geared up to expand its capacity adding another location under their umbrella. JR Chokshi from Ahmedabad reports on the eve of opening ceremony of their new work place. Smruti Offset team with directors – Ramesh Patel, Hitendra Patel and Vimukt Patel in the middle Relentlessly striving to achieve optimum quality for redefining service standards and offering holistic solutions to valued customers, Smruti Offset has constantly been burgeoning on with good percentage of growth since inception in 2005. To further enhance their productivity, they are insisting on strengthening the infrastructure procuring world-class technologies.

“In this process, we opted for expansion of our unit and decided to shift in Dudheshwar area and in particular Ravi Estate, where a number of printing units are going to be established. Recently, we purchased Heidelberg SM 74 and Trumex Sakurai-Sc 1 U-V printing cum spot coating machine of 28” X 40” capacity, perhaps second in Gujarat and first in Ahmedabad, apart from having Polar cutting machine and Stahl folding machine, loop and centre stitching as well as perforating cum half cutting machine in our own premises and hope to install CtP to boost printing capacity along with arranging bigger premises. This is in view of catering to our valued customers,” said Ramesh Patel, managing director of the company, who looks after over all administration as well as developmental activities. In all, they have two four colour Heidelberg machines and a full-service bindery with a high degree of automation. Originally, they started Smruti Offset at Madhavpura Market, Shahibaug, Ahmedabad, which they desire to amalgamate in present spacious and more environmental surroundings.

In Smruti’s operations, there is no compromise on quality and delivery scheduled as this is treated as the image of the company as well as provides an additional edge in the market. Stringent quality control measures at every stage of production have been adopted to ensure cost effective as well as world class printing services to the valued customers, apart from providing constant training to staff making them competent to operate with cutting-edge technologies. With these endeavours, Smruti Offset has made a name for itself as a quality printer in Gujarat.

Directors trio: Ramesh, Hitendra and Vimukt Patel with their latest prestigious addition-Heidelberg SM 74. To many of their customers, Smruti is not only a printer but also an advisor in developing good designing and printing collateral, ensuring lasting impression and cost effective products. Smruti’s client list includes Gujarat’s top corporate and design houses like Rasna, Clarian, Vadilal, Cera Sanitaryware Ltd, etc and they are continually striving hard for inviting good customers. Being equipped with sophisticated technologies and infrastructure along with a qualified team of acumen and pro-active employees working 24 X 7 to achieve jobs to the utmost satisfaction to the customers, Smruti is providing complete commercial print services from pre-press, to printing and post-press. They have expertise in prestigious products like corporate brochures, catalogues, flyers, danglers, annual reports, calendars and what not?

Now, Smruti has capacity and redundancy built-in to handle any huge and complex jobs with the quickest turnaround time at new premises with a well conceived plant layout. Behind this success is the trio, committed for bringing the company to new heights, including: Ramesh Patel to whom the slogan is ‘Lay down a path for the team to tread and set targets for them to achieve’; Hitendra Patel, one of the directors, who strenuously engrossed in all production activities, with the motto ‘Success comes to those who are passionate about what they do’; and Vimukt Patel who takes responsibility of marketing activities, relying on ‘Growth forms an inevitable part of life’.