Strategic synergy between Ricoh India and Redington

In the wake of Ricoh’s outstanding performance in the production printing segment in Indian market, Ricoh India Limited, a subsidiary of Japan-based Ricoh Company Limited, recently announced its strategic tie up with Redington (India) Ltd as their value added channel partner for their production printing products. The Memorandum of Understanding (MoU) was signed up at Ricoh’s new office premises in New Delhi between Tetsuya Takano, managing director and chief executive officer, Ricoh India Ltd and Kasturi Rangan, president (non-IT product business) of Redington (India) Ltd.

“Globally, Ricoh strives to offer products, solutions and services that are innovative, have strong customer focus and offer true value for money. Our production printing solutions have delighted consumers immensely due to quality, efficiency, short turnaround time and prompt after-sales service. Within a short span, we have garnered over 33 percent market share in this segment in India. Our tie up with Redington has been very strategic as today Ricoh foresees exponential growth in this segment. Redington, which is among the largest, supply chain solution providers to over 75 leading manufacturers of information technology, telecom, lifestyle and consumer electronics products, world wide, will now help us get a larger and better footprint to showcase our new products portfolio. The synergy between Ricoh and Redington will pave new ways in various new segments including commercial printing, photo labs, advertising agencies and pre-press houses for the production printing business,” commented Tetsuya Takano, speaking on this significant tie-up.

“We are indeed delighted to partner with Ricoh India as it is at the threshold of major expansion. Redington‘s prudent risk management practices and strong end-to-end customer support services will open new vistas of growth for Ricoh’s superior product range. Additionally, through our strong and direct accessibility to customers coupled with engineering support ability, we will surely make deeper inroads in this potential segment,” conveyed Kasturi Rangan.