Pitney Bowes launches first customer engagement programme in India
Aiming to better connect and build stronger relationship with PB’s customer over a period of time, Pitney Bowes India, a part of Pitney Bowes Inc launched the ‘InterAct’ customer engagement program in India. Held in Mumbai on November 18, 2011, the inauguration event provided a platform for Pitney Bowes India to have direct interface with their customers and better understand their needs. With plans to make this programme an annual initiative, Pitney Bowes is targeting a highly focused group of audience in these verticals: banking and financial services, insurance, telecom, government, print service providers and service bureaus.
In his opening address KM Naniah, MD, PB India gave an overview of the diverse solutions and products that Pitney Bowes has introduced worldwide as a result of their comprehensive R&D. “Pitney Bowes forayed into India in 2004 with the objective of tapping the mail stream management market in India as well as end-to-end customer communication management solutions. The BFSI and telecom sector, with their massive growth, are two sectors we see immense opportunities in,” he added. Naniah also spoke on how transactional mailing is going to give a new mode of customer communication management.
Lynette Koh, VP, marketing and postal relations – Asia Pacific, Middle East and Africa (APMEA), stressed on how customer communications can be enhanced with integrated and individualized customer experience at every touch point. Transactional documents such as phone and credit card bills can be converted into powerful marketing tools through personalization and help make customer communication management a two-way bridge to build customer loyalty and connect more effectively with customers. Also present at the event were Bhanu Sundra, director- public sales, PB India and Jose Pereira, senior product manager – APEMA. H Sivaramakrishnan director marketing– PB India took turns as emcee of the launch event.