manroland India presents ‘trends in commercial printing’

In association with SMPA (Sivakasi Master Printers Association), manroland India recently organized a seminar on ‘Trends in commercial printing’ in Sivakasi. The event received tremendous response from the commercial printing hub of the country, with more than fifty printers representing some of the biggest names in the commercial and book publishing sectors attending the technical sessions. The manroland team presented a series of topics such as special techniques and upcoming trends in commercial and book printing.

The seminar commenced with a welcome speech by Sermaraj, president, SMPA followed by a presentation by Anil Bhatia, managing director, manroland India detailing the current developments in the printing industry in India and the potential opportunities ahead for commercial printers. He also highlighted manroland’s plans in the pre-owned press segment, wherein manroland India will be directly involved in selling manroland pre-owned equipment sourced from the manroland network globally. Printers can also avail service and spare parts support for these pre-owned presses directly from the company.

New format sizes in commercial printing worldwide were also discussed at the seminar, presented by Sascha Ehrenberg, regional sales manager, manroland AG. His presentation detailed the rapid shift towards larger format sizes in commercial printing globally, as printers can achieve double the productivity on medium sized presses such as 74 cm x 104 cm as compared to small format presses. manroland can also offer customers an extra large size of 78 cm x 105 cm in the medium format, with an additional 40 mm of printing area and hence fifty percent higher productivity in the same print run.

In the second half of the seminar John Peo, sales manager, south India for manroland India shared different aspects of special applications and value added printing such as cold foiling; inline coating, inline finishing and UV printing. He also stressed upon the various range of coating applications which can enhance the value of the printed product manifold.