The ‘corona’ effect!


The whole world is looking at China and the dreaded Covid-19. China alerted the WHO to cases of unusual pneumonia in Wuhan on December 31, which was identified as Corona Virus. COVID-19 was thought to have originated in a seafood market where wildlife was sold illegally. But later, Chinese researchers told that virus could have spread from an infected animal to humans. This has led to a major shutdown in Wuhan city in China. All industries are affected and the disease is spreading to other countries as well.

Many countries have put a ban on foreign tourists and many fairs have been either cancelled or rescheduled. Till now, there is no communication from Messe Dusseldorf on the upcoming drupa 2020 on whether the printing mecca will be held on its scheduled dates or not. The global printing industry is keeping a close watch on the same.

This issue of Print & Publishing is packed with feature on digital enhancement, which is changing the way people are looking and feeling print. For commercial printers, it is a profitable printing process, especially in time when print runs are shrinking and digital media has invaded our lives. Having a print enhancement set-up not only brings more high-value print jobs but also more number of jobs. Moreover, digital print embellishments provide unique value, higher profits and increased growth.

We also bring you the latest trends in packaging, the highest growing segment in the printing segment. New innovations in beverage printing industry are also featured in this issue. Between global trends and local patterns, online printing continues to grow as mainstream operators, innovators, artisans and packaging professionals – all light up the web-to-print landscape.

It’s time for Indian printers to take cues from the global trends and make their businesses even more profitable.

Happy reading and happy printing!

Sonal Khurana

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