India’s first HP Indigo W7200 goes to KolorKode in Bengaluru


Being reputable name in the Indian print industry, KolorKode Digital Press is now set to revolutionize the commercial printing market in Bengaluru with the installation of the fastest ever press from HP Indigo portfolio, as now long run will be the new short run. Wth the launch of HP Indigo W7200 digital offset press for the Indian market, KolorKode grabbed the first mover advantage to enhance its digital printing capabilities by installing the press in Bengaluru. Established just in the year 2008, the company has, in a short time, evolved to become a one stop solution provider in printing and communication specializing in delivering fast, custom, short –run, on demand solutions. Holding excellence in constant innovations, they offer 360 degree printing services including end-to-end solutions in post press also.

As per Kayu Dhanbhoora, MD, KolorKode Digital Press, “We enjoyed great success with the HP Indigo press 5500, installed in 2008, but we simply needed more capacity. With the installation of India’s first HP Indigo W7200, we will be able to take on larger volume runs and provide a faster alternative to offset printing. We’re also attracting new business by promoting the capabilities of the new press. We would largely cater to segments which includes on-demand, short-run books, journals, manuals, brochures, catalogues, marketing collateral, yearbooks and magazines with unmatched offset quality and high-impact, high-volume personalized direct marketing campaigns in full colour.”

The company now sets a stage of entering into new commercial printing arena with HP Indigo W7200 that offers breakthrough productivity and digital colour printing. They will now be able to offer their customers a variety of value – added services and applications, such as print – on – demand services for books, journals and manuals, as well as variable data printing capabilities for personalized direct marketing, self-mailers, inserts, postcards and transpromo statements. With its robust productivity, the HP Indigo W7200 digital offset press gives the ability to address a wider range of long run jobs for a dynamic market place meeting the demands of monochrome to 7-colour jobs, from spot to highlight colour during a single run, without stopping or changing the settings.

Commenting on this new digital press for the Indian market, Puneet Chadha, director, graphic solution business, HP-IPG, said “We are elated to announce this new press, which is considered as a powerhouse of digital printing, and is also the fastest ever press from HP Indigo portfolio.” He further added, “We aim to transform our print partners to grow in their role and become leaders of printing solutions by creating a high-definition digital printing environment and an evolution in commercial market ecosystem where personalized short-run prints can be delivered on-demand, linked to a customized web-to-print workflow.”

Also present on the occasion, Steve Donegal, director, strategic account programme, Graphic Solution Business, HP APJ, said, “HP Indigo W7200 digital offset press being the first one in India will revolutionize the print industry with its robust productivity. It gives KolorKode the ability to address a wider range of long run jobs, also enabling green printing which will save the environment by reducing paper usage for highly variable every page in different runs.”

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