Xerox unveils four colour technology platforms

-forays in A0 wide format inkjet printing space, launches Solid Ink technology in India

Aiming to give customers a wide choice of printing solutions and improve efficiency, enhance productivity and reduce overall cost of ownership, Xerox India has become the first company to offer four technology platforms in colour- laser, LED, Solid Ink and inkjet.

As part of these platforms, Xerox launched four colour printers and production equipment, including WorkCentre 7120 multifunction system, ColorQube 9201 / 9202 / 9203 multifunction systems, 7142 and 8264E colour wide format printers. The launch includes Xerox’s patented Solid Ink technology platform, using solid sticks (or blocks) of no-mess, non-toxic ink instead of toner or inkjet cartridges. Enabling to produce incredible colour print quality, Solid Ink is easy to use, cost-effective and environment-friendly.

Unveiling the 7142 and 8264E wide format printers, Xerox also announced its foray in the A0 wide format inkjet printer category. The printers are targeted at the graphic arts community and suited for CAD, GIS applications of architectural or engineering renderings, schematics, mechanical 2D& 3D, solids modeling scientific/medical and GIS/mapping.

“Xerox’s strength has been as a technology innovator having ushered multiple technology revolutions in the printing industry. Today, we create yet another industry milestone by offering four technology platforms under one roof, an industry first giving consumers a wide choice of technologies to choose from,” commented Andrew Horne, managing director, Xerox India, adding “In our Go To Market strategy for 2010, we have focused on providing better value proposition to our customer by broadening the solution offering and focusing on all segments and key verticals such as Corporate, Enterprise, Government, SMB, and Graphic Arts community.”

At Print Expo 2010 in Chennai, the company also showcased seven other products ranging from: Xerox Phaser 8860 colour printer, 4127 with high capacity stacker, WorkCentre 5700 series multifunction system, Docucolor DC 252 with FFPS+OHCF, 700 digital press with EFI, 6279 wide format printer and WorkCentre 7435 multifunction device.