Monotech Systems installs Pixeljet UV hybrid printer at Fine Digitals

Yet another landmark installation of Pixeljet Series printer from Monotech Systems in Hyderabad, Fine Digitals has invested in Pixeljet 2512 RMO LED UV hybrid printer. With this new investment the company aims to provide high-value applications in Telangana and Andhra Pradesh such as fabric printing.

Established in 2005, Fine Digitalshas a combination of B2B and B2C clients which includes big brands such as Samsung, Sony, Tata, LG, Panasonic, Dell and Lenovo. “We chose the Pixeljet UV hybrid printer after seeing the demo of the machine at a nearby print facility, KGN Xerox, where it was installed a few months ago,” says Yusuf, Proprietor of Fine Digitals.

Designed for short-run to high-level production of multiple jobs, Pixeljet 2512 RMO LED UV hybrid printercan handle up to 100 mm thick media. Capable to run at the speed of 450 sqft/hour, it is equipped with Ricoh Gen 5 printhead and ideal for production of print applications including banners, posters, exhibition graphics, POP & POS, mock-ups, self-adhesives (labels), among others.

“In the cut throat competition in the flex printing market of Hyderabad, this new machine will help us target fabric printing applications,” said Yusuf. Fine Digitals is now focusing on fabric light-box printing. Yusuf mentioned that the popularity of fabric light-box is increasing among their corporate clients owing to its high visibility and better quality than flex graphics. While providing quality work is the priority for Yusuf, he explained that fabric products have a higher margin than flex printing—another reason for targeting the fabric printing segment.

“Fabric light-box is eco-friendly, attractive and easily reusable. We are getting numerous inquiries for the product,” he emphasised, adding that providing new services is crucial for the growth of a business.

Fine Digital trusts in Indian manufacturers like Monotech Systems because of the smooth service and technical support. Yusuf informed that they already had a Chinese printer but they suffered a lot due to the lack of proper technical assistance and support from the manufacturer. The current restrictions and tensions between India and China and the Vocal for Local/Atmanirbhar Bharat campaign launched by the PM Narendra Modi has seen Indian print businesses turn to indigenous suppliers for their requirements.

In terms of the market circumstances, Yusuf said that the signage business is all about demand. He saw a good demand before Dussehra, but it started to decline after the festive season. He is positive about the growth of the signage industry and hopes that once the COVID-19 vaccine becomes available everything will eventually be normal.